Product Marketing Associate

3 months ago


Remote, India IIDE - Indian Institute of Digital Education Full time

We are seeking a dynamic and driven Product Marketing Associate to join our team remotely and contribute to the success of our product marketing initiatives.

**Key responsibilities**:
1. Product Positioning: Develop and implement strategies to position our products effectively in the market, highlighting key features and benefits.
2. Market Research: Conduct thorough market research to identify customer needs, competitive landscape, and market trends.
3. Collateral Development: Work closely with the creative team to create compelling product marketing collateral, including product descriptions, sales presentations, and other promotional materials.
4. Launch Strategies: Assist in planning and executing product launches, coordinating efforts across marketing, sales, and other relevant departments.
5. Customer Communication: Craft clear and impactful messaging to effectively communicate product value propositions to customers.
6. Content Collaboration: Collaborate with content creators to ensure consistent and compelling messaging across various channels.
7. Analytics and Reporting: Utilize analytics tools to measure and report on the performance of product marketing efforts, providing insights for continuous improvement.
8. Stay Updated: Stay informed about industry trends, customer behaviors, and emerging technologies in product marketing.
9. Remote Collaboration: Effectively communicate and collaborate with team members in a remote work environment.

**Requirements**:
1. Product Marketing Experience: Proven experience in product marketing, with a focus on creating and executing effective strategies.
2. Market Research Skills: Strong market research skills to gather insights and inform product positioning.
3. Collaboration Skills: Ability to collaborate effectively with cross-functional teams, including creative, sales, and product development.
4. Communication Skills: Strong written and verbal communication skills for crafting impactful messaging.
5. Analytical Skills: Proficiency in analyzing data to measure the success of product marketing initiatives.
6. Adaptability: Ability to adapt to changes in the market, industry dynamics, and product offerings.
7. Creative Thinking: Innovative thinking to contribute fresh ideas and approaches to product marketing.

**Job Types**: Full-time, Fresher

**Salary**: ₹500,000.00 - ₹700,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Work Location: Remote


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