User Experience

6 months ago

Gurugram Haryana, India Believe Resourcing Full time

Location: Dubai, Gurgaon

**About the role**:
The UX Designer will play a pivotal role in understanding user needs, defining intuitive workflows, and creating engaging interfaces that cater to the unique preferences and behaviours of African consumers. This role requires a blend of creativity, empathy, and technical expertise to deliver seamless digital experiences that empower users to achieve their financial goals.

**Key Responsibilities**:

- User Research and Insights:

- Conduct user research activities, including surveys, interviews, usability testing, and persona development, to gain deep insights into the needs, preferences, and pain points of African users.
- Analyse user feedback, behavioural data, and market trends to inform UX design decisions and prioritise feature enhancements.
- Collaborate with cross-functional teams to advocate for user-centered design principles throughout the product development lifecycle.
- Information Architecture and Wireframing:

- Define clear information architecture and navigation structures that facilitate intuitive user journeys and task completion.
- Develop low-fidelity and high-fidelity wireframes, prototypes, and interactive mock-ups to visualise design concepts and gather stakeholder feedback.
- Iterate on design solutions based on user testing results, usability best practices, and business requirements.
- Visual Design and Branding:

- Create visually appealing and cohesive interface designs that align with the brand identity and resonate with African users across diverse cultural backgrounds.
- Design intuitive user interfaces (UI) for mobile and web platforms, considering factors such as typography, colour theory, iconography, and layout composition.
- Ensure consistency and accessibility across all design elements, including buttons, forms, modals, and error states.
- Interaction Design and Microinteractions:

- Define interactive components and microinteractions that enhance user engagement, feedback, and delight within the app experience.
- Design seamless transitions, animations, and gestures to guide users through complex workflows and reinforce positive interactions.
- Collaborate with developers to implement interactive prototypes and maintain design fidelity during the development process.
- Usability Testing and Optimisation:

- Plan and conduct usability testing sessions to evaluate the effectiveness and usability of design solutions among target users.
- Collect and analyse usability metrics, user behaviour patterns, and task completion rates to identify areas for improvement and optimisation.
- Iterate on design iterations based on user feedback, usability findings, and business objectives to continuously enhance the user experience.
- Cross-functional Collaboration and Communication:

- Collaborate closely with product managers, developers, marketers, and other stakeholders to align on project goals, timelines, and deliverables.
- Communicate design concepts, rationale, and best practices effectively to internal teams and external partners.
- Foster a culture of design excellence, collaboration, and continuous learning within the organisation.

**Requirements**:

- Bachelor’s degree in Human-Computer Interaction (HCI), User Experience Design, Graphic Design, or related field; Master’s degree preferred.
- Proven experience of 8+ years in UX/UI design roles, preferably in the FINTEC or digital banking industry.
- Proficiency in design tools such as Sketch, Adobe XD, Figma, or similar software.
- Solid understanding of usability principles, information architecture, interaction design, and user-centered design methodologies.
- Familiarity with accessibility standards, responsive design principles, and internationalisation/localisation considerations.
- Excellent communication, collaboration, and problem-solving skills.
- Passion for user advocacy, empathy, and continuous improvement.
- Fluency in English; proficiency in additional languages spoken in African countries is a plus.

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