Resource Web Analytics

5 days ago

Gurugram Haryana, India Eicher Full time

Location

Gurugram, Haryana, India

Category

Others

Posted Date

06/26/2024

Job Id

P-100920

Job Requirements

Position title

Resource Web Analytics & CRO

Job Grade

Assistant Manager/Deputy Manager

Reports To

Brand Lead - Digital Products

Location

Gurgaon

Job Purpose

The Digital Strategy division of Royal Enfield's Global Brand team is responsible for providing thoughtful,thorough and robust strategy for all digital touch-points (Web,Mobile,Search,Social,Display,and video) and then executing those recommendations expertly.The team leverages their expertise of each channel to make sure its recommendations are consistently excellent and innovative,and that in-channel performance and data integrity is maximized.You will be a part of this team with specific focus on data analytics,optimisation and driving efficiencies for the brand's digital efforts,supporting the team to build effective and efficient customer nurturing streams.You bring in experience of working data from various customer touchpoints to build intelligence for effective communication and performance marketing.The role entails leading the reporting and analysis across projects and always on performance campaigns.You have a keen attention to details and have a good grip on the digital ecosystem and data driven marketing.

Roles and Responsibilities
- Collaborate with digital team, brand managers and sales to develop an understanding of needs
- Research and devise innovative statistical models for data analysis
- Communicate findings to all stakeholders
- Enable smarter business processes—and implement analytics for meaningful insights
- Keep current with technical and industry developments around data analytics, use cases for process improvement, emerging technological changes
- Work as the lead data strategist, identifying and integrating new datasets that can be leveraged through our product and marketing capabilities and work closely with the digital/brand/marketing/sales team to strategize and execute the development of data products
- Execute analytical experiments methodically to help solve various problems and make a true impact across various domains and functions
- Identify relevant data sources and sets to mine for brand/business needs, and collect large structured and unstructured datasets and variables
- Devise and utilize algorithms and models to mine big data stores, perform data and error analysis to improve models, and clean and validate data for uniformity and accuracy
- Analyze data for trends and patterns, and Interpret data with a clear objective in mind
- Implement analytical models into production by collaborating with the IT team and the analytics agency
- Communicate analytic solutions to stakeholders and implement improvements as needed to operational systems

Work Experience

Education
- Bachelor’s degree (Full Time) - Advertising, Marketing, Communications

Preferred
- Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM) - Advertising, Marketing, Communications.
- Certification in Web Analytics

Experience
- 4 to 7 years of experience
- Strong understanding of social platforms, content formats, social listening and reporting
- Good experience of generating analytics
Fast Track Career Growth
Outstanding launches and riding events
Riders' Leave
Leadership Development Programs
Medical Insurance and Life Cover
Career Progression via internal movements
Equal Employment Opportunity
Amazing Employee Discounts on company products
Voluntary Parental Coverage - Medical Insurance
Rewards and Recognition
Maternity & Paternity leave and benefits

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