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Brand & Product Marketing Executive

2 months ago

Coimbatore Tamil Nadu, India Walkaroo International Full time

Minimum Required Experience : 2 years

Full Time

**Skills**:

Sales
Marketing

Description

Title : Brand & Product Marketing Executive

Overview:
An Brand and Product Marketing executive will play a pivotal role in driving the marketing activities with respect to the category assigned. This cross functional role will be catalyst to promote our products, and enhance the brand awareness.

Key Responsiblities:

- Strategic Planning: Develop and Implement comprehensive marketing strategies for the new and existing categories to drive brand growth and achieve business goals
- Brand Management:

- Ensure product messaging, and positioning aligns with the parent brand and identity
- Collaborate with the creative team to develop brand assets, including visuals, messaging, and content.
- Product Promotion:

- Create and execute marketing campaigns to generate awareness, interest, and demand for the products.
- Plan and manage product launches, coordinating efforts across multiple departments to ensure a cohesive and impactful launch, including GTM.
- Develop required digital assets for both internal and external requirements for the product.
- Market Research:

- Conduct market research to understand customer needs, preferences, and behaviors, and utilize insights to refine marketing strategies and frame strategies for the categories
- Cross-Functional Collaboration:

- Work closely with product development, sales, and other teams to ensure alignment on product positioning, features, and customer feedback.

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