Marketing Executive

3 weeks ago


R T Nagar Bengaluru Karnataka, India Cakewala Full time

The brand Cakewala was started in the year 2011 and we have 6 branches as of today. 5 in Bangalore and 1 in Kundapur. Cakewala is a bakery which created a big wave in the industry. Cakewala is a European style bakery and all the machinery used in production is imported from Europe. Cakewala’s biggest USP is the live kitchen. Customers can see the live production of both cakes and savories. The product range is designed to satisfy the palate of the local taste. Cakewala is the brainchild of its founder and Chairman, G Srinivas Rao.

**Why did he think of Cakewala?**

Changing trends, change in the pattern of demand, globalization of food, people’s requirement and importance of price, quality and hygiene made G Srinivas Rao bring in a new concept in the bakery field in the form of Cakewala.

**What is Cakewala about?**

Using European technology and catering it to the requirement of the local palate of the people in a hygienic environment with live kitchens. Along with this making the products affordable and reaching to all segments of people.

**What European technology?**

At Cakewala all the production related machinery is imported from Europe. The main reasons for this are that Europe is one of the origins of bakery products and one of the biggest consumers of bakery products in the world. They are the innovators of all the machinery related to bakery. They prepare the machinery according to the requirement of the product and hence their machine technology comes with a lot of RnD. With this we use European machinates for all our production activities.

Today we can proudly say our USPs are live kitchen, affordable pricing, hygiene, air-conditioned bakery and cafes and the best sourced raw materials to provide high quality products.

Cakewala is looking for a Marketing executive who can develop, execute and manage the company’s marketing efforts to promote its brands, products and services. Their responsibilities include:

- Marketing Strategy: Developing and executing marketing plans and strategies to increase brand awareness, generate leads, and drive sales.
- Market Research: Conducting market research to identify customer needs, preferences, and trends. Analyzing competitor activities and market conditions to identify opportunities and challenges.
- Brand Management: Maintaining and enhancing the company's brand image. Ensuring consistent messaging and visual identity across all marketing communications.
- Digital Marketing: Utilizing online platforms and tools to reach target audienceseffectively. This may include managing websites, social media accounts, search engineoptimization (SEO), pay-per-click (PPC) advertising, and content marketing.
- Lead Generation: Implementing strategies to attract and convert potential customers intoleads. Managing lead nurturing programs and working closely with the sales team todrive conversions.
- Marketing Analytics: Monitoring and analyzing marketing campaigns' performance usingvarious metrics and tools. Making data-driven decisions and optimizing marketing effortsbased on insights and results.
- Relationship Building: Building and maintaining relationships with clients, vendors,partners, and other stakeholders. Collaborating with cross-functional teams, such as sales, product development, and creative teams, to ensure alignment and achieve marketing goals.
- Budget Management: Developing and managing marketing budgets, allocating resources effectively, and ensuring cost efficiency in marketing activities.
- Reporting and Presentation: Preparing regular reports and presentations to communicate marketing performance, strategies, and recommendations to management and other stakeholders.

**Requirements**:

- 2-3 years of relevant work experience in marketing or related roles.
- Strong strategic thinking abilities to develop effective marketing plans and strategiesaligned with the company's goals and target audience.
- Should be able to analyze market trends, customer insights, and competitor activities toidentify opportunities and make informed decisions.
- Interpret marketing metrics, conduct market research, and analyze campaignperformance to make data-backed decisions and optimize marketing efforts.
- Excellent communication and presentation skills to effectively convey ideas, collaboratewith cross-functional teams, and build relationships with clients and stakeholders.

Additionally, marketing executives should stay updated on industry trends, new marketing technologies, and best practices. They should possess excellent communication, creativity, analytical, and project management skills to succeed in their role.

**Salary**: Up to ₹25,000.00 per month

**Benefits**:

- Food provided
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (required)

Ability to Commute:

- R. T. Nagar, Bengaluru, Karnataka (required)

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