Amazon Executive
3 weeks ago
Designation Amazon Growth & Retention Marketing Executive
an idea and make it as big as possible, to establish his/her place in the
growing Cannabis industry of India with the opportunity to create unique
value out of what otherwise seems to be of no value
- Seeking someone with a more proactive attitude rather than a reactive
one along with a perfect balance between being street smart and
theoretically sound
Job Description Amazon Growth:
- Minimum 2 years of hands-on experience executing and scaling Amazon
Ads campaigns, demonstrating a deep understanding of Amazon's
advertising platform.
- Utilize strong analytical skills to interpret campaign data, identify trends,
and make data-driven decisions to optimize performance and achieve
business objectives.
- Develop and implement innovative strategies to enhance sales
performance and increase market competitiveness on Amazon.
- Take ownership of all operational aspects of our Amazon business,
including inventory management (FBA), pricing strategies, and
promotional activities, to maximize sales and profitability.
- Manage and optimize advertising spend, oversee the lifecycle of ASINs,
and monitor the P&L of Amazon operations to meet financial targets.
- Continuously assess market demand and execute processes to introduce
new ASINs or products effectively, ensuring a diverse and competitive
product portfolio.
- Regularly analyse key performance metrics such as BSR, customer reviews,
ratings, revenue, and inventory levels to identify opportunities for
improvement and address any issues proactively.
Retention Marketing:
- Execute and manage retention marketing channels to drive revenue
notifications, referral / loyalty programs, and affiliates.
- Ideate & Execute strategies for the entire retention marketing funnel.
- Plan and execute event-specific campaigns to enhance customer
retention.
- Analyse the customer experience and decision-making process at each
stage of the customer journey.
- Analyse competitive, customer, and industry trends to develop innovative
approaches for market launches.
- Define strategies and manage the communications charter through CRM
channels to drive user journeys across different life cycles.
- Manage the end-to-end user lifecycle through various engagement and
retention strategies to reduce funnel drop-offs.
- Establish and implement best practices for cohort creation, database
marketing, measurement, evaluation, data capture, maintenance, and
customer/prospect list selection.
- Must have a decent understanding of retention marketing tools like
Webengage, Klaviyo, CleverTap, Engati etc
Pay: ₹400,000.00 - ₹800,000.00 per year
Schedule:
- Day shift
**Experience**:
- total work: 4 years (required)
Work Location: In person
**Speak with the employer**
+91 7088472585
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