Digital Marketing Assistant

3 weeks ago


Kolkata West Bengal, India Makknowledge India Pvt Ltd Full time

**Social Media Management**:

- Assist in planning, creating, and scheduling content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor social media channels, engage with followers, and respond to comments and inquiries promptly.
- Analyze social media performance and assist in preparing reports to improve engagement and reach.
- **Content Creation**:

- Collaborate with the marketing team to create engaging content, including blog posts, infographics, videos, and other digital materials.
- Assist in updating website content and ensuring it is SEO-friendly.
- **SEO and SEM Support**:

- Conduct keyword research to optimize website content for search engines.
- Assist in managing pay-per-click (PPC) campaigns, including Google Ads and social media ads.
- Monitor and report on the performance of SEO and SEM campaigns.
- **Analytics and Reporting**:

- Use tools like Google Analytics, Google Search Console, and social media analytics to track the performance of digital marketing efforts.
- Assist in preparing detailed reports on campaign performance, website traffic, and social media metrics.
- Provide insights and recommendations for improving digital marketing strategies based on data analysis.
- **Campaign Coordination**:

- Support the planning and execution of digital marketing campaigns, including promotions, launches, and special events.
- Coordinate with internal teams and external vendors to ensure the timely delivery of marketing materials.
- **Market Research**:

- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Assist in the development of strategies to target specific customer segments and markets.

Qualifications and Experience:

- **Education**: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- **Experience**:

- 1-2 years of experience in digital marketing or a related role.
- Experience with social media management, content creation, and digital advertising is preferred.
- **Skills**:

- Strong understanding of digital marketing concepts, including SEO, SEM, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Basic knowledge of graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.

**Benefits**:

- Leave encashment
- Paid time off

Schedule:

- Fixed shift

Supplemental Pay:

- Yearly bonus

Application Question(s):

- What is your Current CTC ?
- What is your Notice Period ?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person



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