Digital Marketing Assistant
2 months ago
**Digital Marketing Specialist**
**Location**: RAJARHAT,KOLKATA
**Company**: EFRAC LAB
**About Us**:
eFRAC Lab is a leading provider of research analytical services in the food and pharmaceutical sectors. We are committed to delivering innovative solutions that drive quality and compliance in the industry.
**Position Overview**:
**Key Responsibilities**:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage and optimize SEO/SEM campaigns to improve website traffic and search engine rankings.
- Create and curate engaging content for our website, blog, and social media platforms tailored to the food and pharma sectors.
- Analyze digital marketing metrics and KPIs to measure effectiveness and adjust strategies accordingly.
- Collaborate with cross-functional teams, including sales and research, to align marketing efforts with business objectives.
- Conduct market research to identify trends and customer needs in the food and pharma industries.
- Manage the company’s online reputation through active engagement and response to customer inquiries and feedback.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the food or pharmaceutical industry.
- Strong understanding of SEO, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Hootsuite).
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and attention to detail.
**Job Types**: Full-time, Permanent
Pay: ₹23,304.34 - ₹38,484.80 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Performance bonus
Application Question(s):
- What is your current salary?
- what is your notice period?
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 5 years (preferred)
- SEO: 7 years (preferred)
Work Location: In person
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