Content Writer and Social Media Coordinator

3 weeks ago


Bengaluru Karnataka, India Steel Force Building Materials Trading Full time

**Position**:Content Writer and Social Media Coordinator

**Department**:Digital Marketing

**Key Responsibilities**:

- Develop, implement, and manage our social media strategy to align with business goals.
- Generate, edit, publish, and share engaging content (e.g., original text, photos, videos, and news) that builds meaningful connections and encourages community members to take action.
- Monitor SEO and web traffic metrics to optimize content and campaigns.
- Collaborate with Marketing, Sales, and Product Development teams to create social 'buzz' regarding new product launches and promotional events.
- Stay up-to-date with the latest industry trends and customer preferences to ensure maximum effectiveness of social media strategies.
- Manage social media advertising campaigns, budgets, and ad placements.
- Analyze the effectiveness of online campaigns in real time by collecting data and producing comprehensive reports.
- Engage with online community and respond to comments and customer queries in a timely manner.
- Moderate user-generated content and messages appropriately, based on company and community policies.
- Build relationships with customers, potential customers, industry professionals, and journalists.
- Leverage social media metrics tools to track performance and determine improvement areas.
- Advise other employees on social media best practices and promote its use within the company.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications, or related field.
- Proven work experience as a Social Media Manager or similar role.
- Expertise in multiple social media platforms.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels and strategies.
- Excellent communication and copywriting skills.
- Analytical and multitasking skills.
- Familiarity with the hardware, building materials, construction, and industrial products market is a plus.

**Salary**: From ₹30,000.00 per month

Schedule:

- Day shift

Ability to Relocate:

- Bangalore City, Karnataka: Relocate before starting work (required)

Work Location: In person

Application Deadline: 01/03/2024
Expected Start Date: 01/03/2024


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