Digital Marketer

2 weeks ago


Aurangabad, India Indian Kids Full time

**Job description**
- Using expertise in Google/FB App Marketing Campaigns to create and implement high-impact performance marketing strategies to drive business goals of various sub-business units
- Manage and steer large, high-scale monthly Performance Marketing budgets
- Build the consumer renewal funnel to forecast, monitor, and achieve conversion via paid marketing channels
- Acquire returning customers with efficient CAC in line with budgets and targets
- Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend
- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell
- Gather market insights do competition bench-marking
- Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights
- Collaborate with Content teams to develop relevant content for your campaigns
- Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creative, etc.
- Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns
- Brainstorming new ways of segmenting potential customers and means of communication, leading into quick-test pilots
- In-depth understanding hands-on experience in running ads across major digital platforms.

**Salary**: ₹90,000.00 - ₹120,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Aurangabad, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 4 years (required)
- total work: 1 year (preferred)


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