Digital Marketing Expert

4 weeks ago


Kottakkal, India PROCODER - Technology & Admedia Full time

**Job Role and Summary**:
**Responsibilities**:
**1. Develop and Manage Campaigns**:

- Identify, evaluate, and implement marketing technologies that align with the company's goals and strategies.
- Create and manage link-building strategies, content marketing strategies, and social media presences.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

**2. SEO/SEM**:

- Optimize content for the website and social media platforms.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.

**3. Content Strategy**:

- Create, curate, and manage all published content (images, video, written, and audio/podcast).
- Ensure brand consistency in marketing and social media messages.

**4. Campaign Execution**:

- Plan and execute marketing campaigns aligned with business goals, ensuring timely delivery and effective messaging.
- Monitor and measure the performance of campaigns using analytics tools and adjust strategies based on data insights.
- Collaborate with creative teams and external agencies to develop visually appealing and impactful marketing collateral.

**5. Analytics and Reporting**:

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identify critical conversion points and drop-off points and optimize user funnels.

**6. Sales Collateral and Materials**:

- Create and maintain sales presentations, proposals, and other materials that effectively communicate the value proposition of the company's products or services.

**7. Budget Management**:

- Collaborate with the finance team to manage marketing and business development budgets effectively.
- Ensure resources are allocated efficiently to maximize ROI on marketing and sales initiatives.

**8. Collaboration**:

- Collaborate with internal teams to create landing pages and optimize user experience.
- Work with external agencies and vendors to execute campaigns.

**9. Innovative Thinking**:

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Stay updated with the latest trends and best practices in online marketing and measurement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or related field. "**(+2, UG, PG)Any**"
- Proven working experience in digital marketing, particularly within the industry.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong organizational skills and detail-oriented.
- Excellent communication skills, both written and verbal.

**Employment Type**:

- Full-Time

**Location**:
**Salary**:

- 10,000 - 15,000 **(Minimum 1-2 years experience.)**

Pay: ₹10,000.00 - ₹15,000.00 per month

**Benefits**:

- Flexible schedule

Supplemental pay types:

- Commission pay
- Performance bonus

Application Question(s):

- Do you know SEO and SMM?

**Education**:

- Secondary(10th Pass) (preferred)

**Experience**:

- Digital Marketing Expert: 1 year (preferred)

**Language**:

- English and Malayalam (preferred)



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