Agm - Campaign

2 weeks ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 39574- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

**Role**

**Enterprise CVM - Campaign Manager**

**Job Level/ Designation**

M2

**Function / Department**

VIBS/ Business Excellence

**Location**

Corporate/Mumbai

**Job Purpose**
- Responsible for development, launch and performance of Enterprise CVM campaigns
- Lead all aspects of campaign management including planning, forecasting, campaign GTM, training, channel execution, success reporting and governance across circles and segments

Drive focus on Account Based CVM activities and B2B campaigns

**Key Result Areas/Accountabilities**
- Identify opportunities for Enterprise CVM by through market analysis, internal data analytics, and use of sales and customer insights.
- Leverage propositions, capabilities and insights to pilot and upscale Omni channel Enterprise campaigns across enterprise B2B personas. Liaise with CVM Strategy & Capability team to align campaigns to strategic priorities.
- Design end to end GTM for CVM campaigns including necessary trainings, execution planning, communication, channel plans, governance and reporting.

Continuous reviews, campaign optimization, governance and feedback into analytics and campaign experience teams. Drive segment and circle level reporting and course correction for campaigns, with focus on personalization and omni channel execution.

**Core Competencies, Knowledge, Experience**
- Analytical ability
- B2B Marketing skills
- Influencing skills
- Customer obsession

Project Management skills

**Must have technical / professional qualifications**
- MBA

Data acumen

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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