Marketing Automation Executive

2 weeks ago


Mumbai Maharashtra, India Schbang Digital Solutions Full time

**Job Information**:
Department Name
- MarTech & Data ScienceWork Experience
- 2-3 yearsIndustry
- MediaCity
- MumbaiProvince
- MaharashtraCountry
- IndiaPostal Code
- 4000013**About us**:

- Schbang is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani.- Schbang has a team of 800+ members in 6 years. Schbang is present in Bengaluru & New Delhi as well.- 'The Whole Shebang' is a colloquial phrase. Schbang, is a testament to the fact that the company should help the client see completeness. Having said that the company offers holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.- Young Schbangers have done some exciting and award winning digital work for brands like Fevicol, Jio, Ashok Leyland, Baskin Robbins, Tata Communications, Akasa Air, Unacademy, Myntra, PayTM Money, BBLUNT, Godrej Nature’s Basket, Finolex Pipes, Jet Privilege, RAW Pressery, Fevikwik, Hobby Ideas, Dr. Fixit, Philips, Baskin Robbins, Syska, NIVEA Men, Amazon, MAC Cosmetics, Nobel Hygiene, Nivea Shop India and many more brands.- With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth**Responsibilities**:

- Set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision
- Create monthly and annual communication strategies for each brand
- Coordinate with the operations executive to monitor the performance of communications and optimize them
- Plan and oversee copy and design for campaigns across mediums
- Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard
- Give designers visual direction that aligns with the brand to produce relevant creative assets
- Work on journey optimization with data to analyze the effectiveness of customer acquisition and retention campaigns
- Strong troubleshooting and problem-solving skills with a can-do attitude while collaborating with internal departments to facilitate client needs fulfillment

**Skills required**:

- Experience in marketing automation or a wider digital marketing role
- Comfortable with working to tight deadlines and with strong attention to detail.
- Strong communication skills
- Experience in strategizing for marketing campaigns
- Experience in setting up automated campaigns in marketing automation platforms
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment


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