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Digital Marketing Executive Intern

2 months ago

Surat, India Woven Lace & Border Full time

Position Overview: As a Digital Marketing Specialist, your primary role is to develop and execute effective digital marketing strategies to drive online engagement, brand awareness, lead generation, and customer acquisition. You will be responsible for implementing and optimizing various digital marketing channels, analyzing data to measure campaign performance, and constantly seeking opportunities for improvement. Your expertise in online marketing tools and platforms will be critical in achieving the company's marketing goals and enhancing its online presence.

Key Responsibilities:
Digital Marketing Strategy:Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with overall business objectives.
Identify target audiences and create customer personas to tailor marketing efforts for specific market segments.
Conduct thorough market research and competitive analysis to identify trends, opportunities, and best practices in digital marketing.

Develop content calendars to ensure a consistent flow of high-quality content that aligns with marketing campaigns.

Search Engine Optimization (SEO):Optimize website content and structure to improve organic search rankings and increase visibility on search engines.
Conduct keyword research and implement SEO best practices to drive targeted traffic to the company's website.

Paid Advertising:Plan, execute, and monitor paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Manage budgets, bids, and ad performance to maximize return on investment (ROI) and achieve marketing objectives.

Social Media Management:Manage the company's social media accounts, creating engaging content, and fostering community engagement.
Monitor social media metrics and use data-driven insights to refine social media strategies.

Analytics and Reporting:Track and analyze digital marketing performance metrics using various tools such as Google Analytics, social media analytics, and marketing automation platforms.
Prepare regular reports and presentations to communicate campaign results and provide recommendations for future improvements.

Conversion Rate Optimization (CRO):Identify opportunities to optimize website and landing page design for increased conversion rates.
Implement A/B testing and other CRO strategies to improve the overall effectiveness of marketing efforts.

Stay Current with Industry Trends:Keep abreast of digital marketing trends, emerging technologies, and industry best practices to continuously improve the organization's digital marketing efforts.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience (typically 2-5 years) in digital marketing, with a track record of successful campaigns and measurable results.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication skills and the ability to create compelling content for various digital platforms.
- Creative mindset with a strong eye for detail.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Flexibility to adapt to changing market dynamics and industry trends.
- Certifications in digital marketing and related fields are a plus.

As a Digital Marketing Specialist, you will play a crucial role in enhancing the company's online presence, driving customer engagement, and contributing to its overall success in the digital landscape.

Job description for digital marketing executive

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Job Description: Digital Marketing Executive

Position Overview: As a Digital Marketing Executive, you will be responsible for supporting the implementation of digital marketing strategies to achieve the company's marketing objectives. Working closely with the Digital Marketing Manager or the Marketing team, your role will involve executing various online marketing activities, managing digital campaigns, and analyzing performance metrics to drive customer engagement and lead generation. Your expertise in digital marketing tools and platforms will be crucial in enhancing the company's online presence and promoting its products or services to the target audience effectively.

Key Responsibilities:
Collaborate with the marketing team to develop creative and engaging marketing content that aligns with campaign objectives and brand guidelines.

Social Media Management:Manage the company's social media accounts, including content creation, scheduling, and community engagement.
Monitor social media platforms to track conversations, trends, and feedback from customers, and respond to inquiries or comments when appropriate.

Ensure content is compelling, relevant, and SEO-friendly to enhance organic visibility and engage the target audience.

Search Engine Optimization (SEO):Assist in optimizing website content and structure to improve organic search rankings and drive targeted traffic.

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