Digital Marketing Executive
3 months ago
**Note: Freshers Allow**
**Job Summary**:
- Plan, build, and implement pay-per-click strategies for clients;
- Execute daily account responsibilities associated with Google Ads, Facebook, LinkedIn, Twitter, and other advertising digital platforms for a variety of clients;
- Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting, and other important account metrics;
- Manage the activity research and creation of large keyword lists;
- Monitor and evaluate search activity across major channels;
- Provide creative copy suggestions and ad templates;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, optimization strategy and other facets of digital advertising in accordance with client goals;
- Generate weekly and monthly client reporting for all major metrics, goals tracking, and revenue tracking;
- Keep pace with search and PPC industry trends and developments;
- Manage web analytic dashboards, reports, and other key reporting tools, and point out key areas of importance in accordance with client goals;
- Communicate to team and management on project status, timelines and results; and
- Work closely with other team members to meet client goals.
**Required Knowledge, Skills, and Abilities**:
- Analytical thinking skills
- The ability to relate facts and findings to a broader strategy
- An affinity for results and tangible outcomes
- Excellent follow-through and organization
- Data visualization skills
- Strong communication skills
- Deadline oriented
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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