Chief Marketing

2 weeks ago


Bengaluru, India SarvM.AI Full time

**Job Summary**: Launch e-Commerce platform direct to consumers and with partners.

Salary/Emoluments:
Equity only till first round of funding (No cash for 6 months ) and post funding standard founding member package comprising salary and equity will be provided.

Location: Bangalore / Remote

Key - Humble, Honest, Hustlers, Humility and High Engery.

**Reporting Relationships**:

- 
- Cofounder
- Marketing-Growth Officer will report to the Chief Executive Officer as part of the Core Executive Leadership Team.

Role:

- The Chief Marketing-Growth Officer is an active member of the Executive Leadership Team and responsible for org Product marketing, growth, identifying customer needs, measuring customer engagement, ensuring customer satisfaction and pricing strategy. He/she is expected to be an active member of the team in investor meetings and market communications.

**Responsibilities of the Chief Marketing-Growth Officer**:

- Drive successful product launche and growth
- Ability to understand competitive landscape, and help differentiate e-Commerce Platform
- Create the buzz in Social media and in the Press and drive digital marketing
- Measure customer engagement, identify features that will drive app acceptance
- Create effective approaches to grow monthly active users
- Decide pricing strategy and the mix of features for a premium/subscription version
- Manage market communications, partnerships with content providers and partners
- Develop and leverage a powerful influencer network
- Reach out to new & unexplored market segments / customer groups
- Mentor and coach a team of marketeers
- Number of Monthly Active Users and the time they spend with the app
- Rating of the App and the comments by the users on the App Store
- Revenue directly impacted

Qualifications and Experience:

- MBA from a reputed college, IIM or top Collage.
- Greater than or equal to 3 years’ experience of launching a B2C / D2C app e-Commerce
- 5-15 years of well-rounded marketing experience in positions of increasing responsibility
- with a focus on market expansion and identifying emerging market trends.
- Experience in Product Marketing, Field Marketing, Market Communications, Brand Management & Business Development


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