Chief Manager-Digital Marketing
3 weeks ago
Role-Chief Manager-Digital Marketing - MarTech-Bank
Location: Bangalore
Qualification and Experience...BE/B. Tech with 10-12 of experience, with a minimum of 6 years experience in managing MarTech
Notice Period:30 days
Budget:30LPA
strong in performance marketing
worked on martech platforms
BFSI experience of more than 6 years
Stable profile with a min 3 yr exp in one company
About Bank:
Bank is a leading bank in India, committed to providing innovative financial solutions and fostering a culture of digital transformation.
Candidates with relevant BFSI experience either directly or through an agency with hands-on martech experience and driving performance marketing will be preferred.
Job Description :
.1) To help in the deployment of the MarTech Platform
2) To run and manage campaign rules on the platform
3) To ensure seamless integrations across digital channels of lead sourcing and channels for lead closure.
KPI.
1) Improve CTR/CTA
2) Improve CPL.
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