Digital Marketing Associate

3 weeks ago

Jaipur Rajasthan, India ARIHANT GLOBAL SERVICES INDIA PRIVATE LIMITED Full time

**Digital Marketing Associate**

We're seeking a highly motivated and results-oriented individual to join our growing team in a dual role that combines the power of digital marketing with the technical capabilities of WordPress development.

**Responsibilities: Digital Marketing**:

- Plan, create, and manage paid advertising campaigns on Meta Ads and Google Ads platforms, aligned with overall marketing objectives and budget.
- A/B test different ad variations & targeting strategies to optimize campaign performance.
- Monitor campaign performance metrics (impressions, clicks, conversions) and generate regular reports to measure success and identify areas for improvement.
- Collaborate with the e-commerce team to ensure accurate and up-to-date product information is fed into product listing knowledge (PLK) on key e-commerce platforms.
- Optimize product titles, descriptions, and images to improve search engine ranking and conversion rates.
- Analyze campaign data to gain insights into audience behavior and identify trends.
- Stay up-to-date on the latest digital marketing trends and best practices.

**WordPress Development**:

- Develop custom themes and plugins to extend the functionality of WordPress websites.
- Modify and customize existing WordPress themes to meet client specifications.
- Integrate third-party services and APIs into WordPress websites.
- Optimize website performance for speed and search engines (SEO).
- Ensure website security by following best practices and implementing regular updates.
- Maintain and update existing WordPress websites.
- Stay up-to-date on the latest WordPress trends and technologies.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Communications, Computer Science, or a related field (or equivalent experience).
- 1+ years of experience in paid advertising (Meta Ads & Google Ads preferred).
- Proven experience developing websites using WordPress.
- Strong understanding of e-commerce platforms and product listing knowledge (PLK).
- Excellent analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple tasks effectively.
- Familiarity with marketing automation tools and experience with integrating third-party APIs a plus.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.

**Be part of a talented and passionate team**

**Job Types**: Full-time, Permanent

Pay: Up to ₹200,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Jaipur, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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