Growth Hacker

Company Description

Insidea is on a mission to connect the Asia’s best remote talent with global opportunities.

Our mission makes it clear that we believe in a borderless world where talented people anywhere have access to the opportunities they deserve. We make that possible by identifying and recruiting the top 5% of customer support talent in Asia to help our global customers serve their customers, remotely & exceptionally.

For us building, high performing teams for our customers is the end goal. Diversity and impact sourcing is the way we are getting there.

We want to change the world, one hire at a time

We’re playing our part in building the future of work, from India

**Job Description**:
We're looking for a Growth Hacker to help us produce effective marketing campaigns that will increase adoption, engagement, and revenue for our services. This is a cross-functional role that collaborates with marketing, and sales, to develop and implement features and campaigns that will boost digital channel usage, traffic, and revenue.

RESPONSIBILITIES:

- Design and execute marketing programs to engage and influence our target markets.
- Execute marketing programs to engage and influence our target markets.
- Conduct market research to better identify target audiences and how to attract them, using a variety of tools like Google Analytics, AdWords, Keyword Planner, SEMRush, and Cision.
- Establish and manage PPC and social media ad campaigns that generate high-quality leads. Optimize paid campaign performance and make recommendations to increase conversions while reducing CPC.
- Track, report, and analyze program performance, and make recommendations for further improvement.
- Manage projects and timelines and all deliverables for assigned clients.

REQUIRED SKILLS & EXPERIENCE:

- Bachelor’s degree in Communications, Marketing, or another related field
- 2+ years of marketing experience, preferably for B2B companies, with a heavy emphasis on digital marketing programs
- Experience on HubSpot or a similar tool
- Demonstrated success running and reporting on digital marketing programs
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Good communication skills (verbal and written)
- High-quality work and attention to detail
- Proficient in MS Word, Excel, and PowerPoint

PREFERRED EXPERIENCE:

- Utilized social media platforms for lead generation
- Experience working with SEO and PPC tools (i.e., SEMRUSH, AHREFS, Wordstream, LinkedIn, Facebook)
- Experience with website analytics tools, and an understanding of how to track goals, report website metrics, and their impact on marketing strategy
- Understand lead generation metrics including CTR, impressions etc