Fashion Social Media,marketing

1 week ago

Mumbai Maharashtra, India MITESH LODHA Full time

**As a Fashion Marketing Specialist, you will help promote the brand. You will be responsible for driving brand equity on various Offline & Online media channels.**
- **Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.**:

- **Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.**:

- **Campaigns should build brand awareness, retain customers and encourage repeat purchases, generate positive word-of-mouth, generate new leads, and promote new launches.**:

- **Work closely with the Founder/ Creative Director and other functional team to align with business goals.**:

- **Writing content for social media posts, curating and making reels for the brand's Instagram handle.**:

- **Identify and forge partnerships with influencers, bloggers, and content creators whose audience demographics and interests align with the brand's target market.**:

- **Develop and execute social media strategies across platforms such as Instagram, Facebook, and YouTube.**:

- **Create engaging and shareable content to build brand awareness and drive customer engagement.**:

- **Providing fashion advice, stylizing, shoot boards, choosing and co-ordinating outfits for models in photo shoots, choosing props and accessories, and preparing them for shoots.**

**Monitor trends and insights to optimize social media performance.**
- **Design, develop, & implement effective and consistent media engagements across formats.**:

- **Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.**:

- **Lead social media organic strategy, including content creation and driving relevant metrics, including follower growth among target audiences.**:

- **Identify and build a base of influencers - independent persons who can drive positive brand engagement.**:

- **Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.**:

- **Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers.**:

- **Oversee the planning and execution of campaign shoots, ensuring alignment with brand vision and objectives.**:

- **Coordinate with designers and photographers to produce compelling content for social media and marketing campaigns.**

**Qualification & Skills:

- **
- **Bachelor's degree in Marketing,Fashion digital communication**:

- **1 Yrs' experience in Fashion wear retail marketing and Brand Management[Fresher can also apply]**:

- **Strong understanding of messaging (customer/influencer) and positioning**:

- **Excellent communication skills (written and verbal)**:

- **Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously**:

- **A hands-on, participative, leadership style that encourages creative problem solving**

Pay: ₹18,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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