Sem Executive
3 weeks ago
**Job Title: Paid Campaign Specialist**
**Job Overview**:As a Paid Campaign Specialist, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across various digital platforms. Your primary goal is to drive targeted traffic, generate leads, and maximize return on investment (ROI) for the company or clients. This role requires a deep understanding of digital advertising, strong analytical skills, and the ability to stay updated on industry trends.
**Key Responsibilities**:
**Campaign Strategy and Planning**:Develop comprehensive paid advertising strategies aligned with business goals and target audience.
Conduct thorough research on target audience, competitors, and industry trends.
Collaborate with stakeholders to define campaign objectives, budgets, and key performance indicators (KPIs).
**Campaign Setup and Execution**:Create and set up campaigns on various digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
Develop compelling ad copy, creative assets, and landing pages to optimize campaign performance.
Implement audience targeting strategies to reach the most relevant audience segments.
Monitor campaign performance in real-time and make adjustments to optimize for key metrics.
**Budget Management**:Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
Regularly track and report on budget utilization, making recommendations for adjustments as needed.
**Analytics and Reporting**:Utilize analytics tools to gather and analyze data on campaign performance.
Prepare regular reports that provide insights into key metrics, trends, and opportunities for improvement.
Present findings and recommendations to internal teams or clients.
**A/B Testing**:Conduct A/B tests on ad creatives, copy, and targeting to identify and implement optimizations.
Continuously refine strategies based on performance data and industry best practices.
**Stay Updated on Industry Trends**:Keep abreast of industry changes, emerging trends, and new technologies in digital advertising.
Provide recommendations on how to leverage new opportunities for improved campaign performance.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in planning, executing, and optimizing paid advertising campaigns.
- In-depth knowledge of digital advertising platforms, including but not limited to Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Certifications in relevant advertising platforms are a plus.
Pay: ₹15,000.00 - ₹40,000.00 per month
Work Location: In person
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