Associate, Digital Marketing I

5 months ago

Chennai, India BNY Mellon Full time

Overview
Associate, Marketing - Digital Marketing I - #44237
Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.
With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.
We’re seeking a future team member for the role of Associate, Marketing - Digital Marketing I to join our Investment Management Global Distribution team. This role is located in Pune, MH- HYBRID Model.
Shift
- **In this role, you’ll make an impact in the following ways**:
Maintain content across the IM EMEA & APAC suite of multi-lingual websites and microsites. Ensuring all web content is accurate, up-to-date, consistent and compliant. Carrying out regulatory changes and time sensitive updates as required.
Action tasks and work within the JIRA work management tool.
Co-ordinate content (for all site elements, including text, infographics, video, imagery, etc.), assuring that appropriate parties have reviewed and approved all sections.
Responsible for management of regular and ad hoc documentation placed on the website - including maintaining the Fund document metadata matrix files used to determine Library attributes.
Responsible for manual document uploads to relevant websites as necessary. Liaising with IM EMEA Investment Information Services when necessary to ensure timely document delivery.
Maintain fund price feeds for all websites via processing of the Static Datasheet (SDS), managing the process with internal/external departments and keeping all stakeholders fully informed.
Production of test scripts to support Digital project roll out as and when necessary.
Day-to-day responsibilities
Maintain content across the IM EMEA & APAC suite of multi-lingual websites and microsites. Ensuring all web content is accurate, up-to-date, consistent and compliant. Carrying out regulatory changes and time sensitive updates as required.
Action tasks and work within the JIRA work management tool.
Co-ordinate content (for all site elements, including text, infographics, video, imagery, etc.), assuring that appropriate parties have reviewed and approved all sections.
Responsible for management of regular and ad hoc documentation placed on the website - including maintaining the Fund document metadata matrix files used to determine Library attributes.
Responsible for manual document uploads to relevant websites as necessary. Liaising with IM EMEA Investment Information Services when necessary to ensure timely document delivery.
Maintain fund price feeds for all websites via processing of the Static Datasheet (SDS), managing the process with internal/external departments and keeping all stakeholders fully informed.
Production of test scripts to support Digital project roll out as and when necessary.

**Analytics & reporting**:
Provide timely, accurate campaign analytics, to enable IM Digital Team to provide recommendations for future campaigns and enhancements.
Produce meaningful marketing KPI dashboards and deliver monthly, cross-channel performance reports.

**Process, troubleshooting & quality assurance**:
Ensure website functionality, stability and security is maintained by carrying out quality control on all web assets. Perform regular quality assurance checks, UAT and bug-fixing (404s reports, typos, broken links, etc) and resolve applicable issues.
Responsible for testing websites for accessibility and ensuring all sites adhere to accessibility guidelines.
Work with internal teams and external vendors as appropriate to resolve technical problems and ensure effective issue resolution.
SEO - Review and QA metadata to ensure pages/content is being optimized appropriately. Perform regular reviews across all web assets, feeding back your findings to the central Digital Team to be included in the SEM strategy.

**To be successful in this role, we’re seeking the following**:
Skills and Experience
Hands on experience of online content management using a CMS platform (ideally WordPress), scheduling and publishing content changes.
Knowledge and experience of HTML and CSS essential
Experience with JIRA, Trello or other work management tool
A good knowledge of web analytics tools such as Google Analytics/Adobe and a strong ability to interpret data.
Good understanding of digital technology, the digital marketing landscape and technological developments
Understanding of W3C web standards, DD

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