Marketing Associate

3 weeks ago


Gurgaon, India Heads Up For Tails Full time

About Us

Heads Up For Tails is a one-stop pet products brand with its paw-prints across India. We design, manufacture, and customize stylish, high quality and utility driven pet products to improve the quality of your pet's life and make pet ownership delightful.

We were founded with the sole aim of making the lives of all pet companions better and on the strong belief that pets are family. By offering products and services that make pets more comfortable, healthier, and happier, we hope to strengthen the bond between pet and parent.

With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant pet products and services. We are constantly adding to our inventory of products and services to provide parents with a holistic pet care experience and hope to become rock solid partners in each family's pet parenting journey.

We have been awarded the '˜Brand of the Year' Award three times (2017, 2019 and 2021), most recently awarded at Homburg Palace, Vienna.

Position Summary

At Heads Up For Tails, we are seeking a passionate Marketing Associate who will be an integral part of the marketing team to maximize brand performance, drive profitability and growth, have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis.

This is a highly involved and diverse role.

**Responsibilities**:

- Working directly with the CMO on multiple new projects and demanding aspects of business, marketing, technology
- Assist in developing and executing marketing plans/projects to increase brand awareness
- Conduct research for identifying the preferences of our target audience and current market trends
- Monitor market trends, research consumer markets and activities to identify opportunities and key issues
- Ensure brand’s strong presence in offline and online channels
- Implementing various product and brand promotion plans
- Collaborate with the cross functional team to coordinate brand awareness and marketing efforts
- Assist in developing effective media campaigns and choosing appropriate distribution channels
- Coordinating customer loyalty plans

Minimum Qualifications, Skills and Competencies
- 1-2 years of work experience in a marketing role
- MBA degree in Marketing/ Communications or relevant field
- Analytical thinker with strong conceptual and research skills.
- Detail oriented and organized, with exceptional prioritization skills
- Excellent written and verbal communication skills.

What Heads Up For Tails Can Offer You:
Heads Up For Tails is the single largest organized leader in the growing pet care industry in India, a market thats estimated to reach INR 5475 crores by 2025. With an omni-channel network of manufacturing, retail, e-commerce and distribution, Heads Up For Tails can offer you a dynamic and ambitious work environment where you can leverage your experiences and skills to solve exciting, complex problems. We offer you a culture that thrives on ownership and initiative, where people who are excited about taking the path less travelled will thrive and succeed.


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