Performance Marketing Executive

4 months ago


Eksar Mumbai Maharashtra, India Image Media World Full time

**Company Overview: Image Media World - Elevating Digital Experiences**

At Image Media World, we are pioneers in the digital marketing landscape, leveraging the power of visuals to craft compelling narratives and deliver unparalleled digital experiences. As a cutting-edge digital marketing company, we specialize in creating visually stunning campaigns that captivate audiences, build brand awareness, and drive meaningful engagement. Our commitment to innovation, creativity, and results has established us as a leading force in the ever-evolving world of digital marketing.

Position: Performance Marketing Specialist.

Location: Borivali, Mumbai.

**Job Type**: Full-Time.

**Position Overview**:
As a Performance Marketing Specialist, you will play a crucial role in developing and executing effective digital marketing campaigns to optimize our online presence, customer acquisition, and overall business growth. You will be responsible for analyzing data, identifying trends, and implementing strategies to enhance our digital marketing performance across various channels.

**Key Responsibilities**:

- **Campaign Management**:

- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- **Data Analysis and Reporting**:

- Utilize analytics tools to measure and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Develop regular reports to communicate key performance indicators (KPIs) and present findings to stakeholders.
- **Audience Targeting and Segmentation**:

- Conduct thorough audience research to identify and target key demographics, ensuring that marketing efforts are tailored to specific customer segments.
- Implement segmentation strategies to personalize messaging and increase campaign effectiveness.
- **Budget Management**:

- Manage and optimize digital marketing budgets to ensure efficient allocation of resources and maximum return on investment.
- Monitor spending, track performance against budget, and adjust strategies as needed.
- **A/B Testing and Optimization**:

- Design and implement A/B testing strategies to optimize ad creatives, copy, and landing pages for improved conversion rates.
- Stay abreast of industry best practices and emerging trends to continuously enhance campaign performance.

**Qualifications**:

- Bachelor's degree in marketing, Business, or a related field.
- Proven experience in performance marketing, with a focus on digital channels.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Ads Manager).
- In-depth knowledge of digital marketing platforms, advertising strategies, and industry trends.
- Excellent communication and collaboration skills.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (required)
- Performance Marketing: 1 year (required)

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**

+91 9372075630


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