Performance Marketing Executive
6 months ago
**Baby Moo** is a One Stop Shop for Baby Products online. For more information please visit
Job Opening **:Performance Marketing Executive**
**Responsibilities**
- Plan, execute, and optimize performance marketing campaigns across digital platforms such as Facebook, Google Ads, Amazon Advertising, Flipkart Ads, etc.
- Conduct audience research and segmentation to identify target customer segments and tailor messaging and offers accordingly.
- Coordinating with the design team to create compelling ad creatives, copy, and visuals for digital advertising campaigns that resonate with the target audience.
- Manage campaign budgets, bidding strategies, and performance tracking to maximize return on ad spend (ROAS) and key performance indicators (KPIs).
- Monitor campaign performance closely, analyze key metrics, and identify opportunities for optimization and improvement.
- Utilize A/B testing and other experimentation methodologies to optimize ad creatives, targeting parameters, and landing pages for improved performance.Collaborate with internal teams including creative, product, and analytics teams to ensure alignment of marketing efforts with overall business goals.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing and digital advertising.
- Provide regular reporting and analysis of campaign performance, insights, and recommendations to stakeholders.
**Seniority Level**
Mid-Senior level
**Days**:
- Monday to Saturday
**Timings-**10 am to 7 pm
**Company Name-** Baby Cart LLP
**Brand Name
- **Baby Moo
**Office Location**
Baby Cart LLP 104, B Wing, Samkeet Apartments, Sant Janabai Marg, Vile Parle East, Mumbai - 400057 (Near Off Hanuman Road, Near Greater Co-Operative Bank Ltd)
*Speak with the employer*
+91 8169837470
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Fixed shift
- Monday to Friday
Supplemental pay types:
- Overtime pay
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Performance marketing: 3 years (preferred)
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