Influencer Marketing

1 month ago

Bengaluru Karnataka, India KOSKII Full time

**Job Title: PR & Influencer Marketing Specialist - Retail Apparels/Jewellery**

**Key Responsibilities**:
1. **Strategy Development**:

- Develop and implement comprehensive PR and influencer marketing strategies aligned with the overall marketing and business goals.
- Identify key trends and insights in the Retail Apparels/Jewellery industry to inform strategy development.

2. **Media Relations**:

- Cultivate and maintain relationships with key media outlets, journalists, and influencers in the fashion and lifestyle space.
- Create and distribute compelling press releases, pitches, and other media materials to secure positive coverage for the brand.

3. **Influencer Marketing**:

- Identify and build relationships with influencers, bloggers, and content creators relevant to the target audience.
- Negotiate and execute influencer partnerships, ensuring alignment with brand values and marketing objectives.
- Manage influencer campaigns from conception to execution, including tracking and reporting on performance metrics.

4. **Event Management**:

- Plan and coordinate PR events, product launches, and activations to generate buzz and media coverage.
- Collaborate with cross-functional teams to ensure seamless execution of events.

5. **Content Creation**:

- Work closely with influencers and content creators to generate high-quality, on-brand content.
- Develop engaging and shareable content for owned channels, including social media platforms.

6. **Monitoring and Reporting**:

- Monitor media coverage and influencer engagement, providing regular reports and insights to the marketing team.
- Analyze campaign performance and recommend optimizations for future initiatives.

7. **Budget Management**:

- Manage the PR and influencer marketing budget effectively, ensuring maximum ROI, negotiation with Influencers.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in PR and influencer marketing within the Retail Apparels/Jewellery industry.
- Proven track record of successful influencer partnerships and media placements.
- Strong interpersonal, communication, and negotiation skills.
- Familiarity with industry trends and a passion for fashion and lifestyle.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Experience with PR and social media monitoring tools.

**Benefits**:

- Competitive salary
- Health and wellness programs
- Employee discounts
- Opportunities for career advancement

Top of Form

**Job Title: PR & Influencer Marketing Specialist - Retail Apparels/Jewellery**

**Key Responsibilities**:
1. **Strategy Development**:

- Develop and implement comprehensive PR and influencer marketing strategies aligned with the overall marketing and business goals.
- Identify key trends and insights in the Retail Apparels/Jewellery industry to inform strategy development.

2. **Media Relations**:

- Cultivate and maintain relationships with key media outlets, journalists, and influencers in the fashion and lifestyle space.
- Create and distribute compelling press releases, pitches, and other media materials to secure positive coverage for the brand.

3. **Influencer Marketing**:

- Identify and build relationships with influencers, bloggers, and content creators relevant to the target audience.
- Negotiate and execute influencer partnerships, ensuring alignment with brand values and marketing objectives.
- Manage influencer campaigns from conception to execution, including tracking and reporting on performance metrics.

4. **Event Management**:

- Plan and coordinate PR events, product launches, and activations to generate buzz and media coverage.
- Collaborate with cross-functional teams to ensure seamless execution of events.

5. **Content Creation**:

- Work closely with influencers and content creators to generate high-quality, on-brand content.
- Develop engaging and shareable content for owned channels, including social media platforms.

6. **Monitoring and Reporting**:

- Monitor media coverage and influencer engagement, providing regular reports and insights to the marketing team.
- Analyze campaign performance and recommend optimizations for future initiatives.

7. **Budget Management**:

- Manage the PR and influencer marketing budget effectively, ensuring maximum ROI, negotiation with Influencers.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in PR and influencer marketing within the Retail Apparels/Jewellery industry.
- Proven track record of successful influencer partnerships and media placements.
- Strong interpersonal, communication, and negotiation skills.
- Familiarity with industry trends and a passion for fashion and lifestyle.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Experience with PR and social media monitoring tools.

**Benefits**:

- Competitive salary
- Health and wellness progr

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