Google Ads Executive
1 month ago
The PPC Google Ads Executive is responsible for managing and optimizing pay-per-click (PPC) campaigns on Google Ads. This role involves developing strategies to increase traffic, conversions, and return on investment (ROI) for clients or the organization.
Key Responsibilities:
Campaign Management:
Create, manage, and optimize Google Ads campaigns across various formats (Search, Display, Shopping, etc.).
Conduct keyword research to identify target keywords and phrases.
Performance Analysis:
Monitor campaign performance using Google Analytics and Google Ads tools.
Analyze data to derive insights and make informed decisions to improve campaign performance.
Ad Creation:
Write compelling ad copy that aligns with marketing strategies and targets customer needs.
Design and test various ad formats, including responsive ads and extensions.
Budget Management:
Manage budgets for PPC campaigns to ensure optimal spend and ROI.
Prepare regular budget reports and forecasts.
Market Research:
Conduct competitor analysis and market research to identify opportunities and trends.
Stay updated on industry trends and Google Ads updates.
Collaboration:
Work closely with the marketing team to align PPC campaigns with overall marketing strategies.
Communicate campaign performance and recommendations to stakeholders.
A/B Testing:
Implement A/B testing for ad copy, landing pages, and bidding strategies to improve performance.
Reporting:
Generate and present regular reports on campaign performance, insights, and recommendations for improvement.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience managing Google Ads campaigns.
Strong analytical skills and proficiency in Google Analytics.
Familiarity with SEO and digital marketing principles.
Excellent communication and organizational skills.
**Skills**:Proficiency in Google Ads and related tools.
Pay: ₹10,000.00 - ₹20,000.00 per month
Schedule:
- Evening shift
Application Question(s):
- May I know your current CTC?
- Are you comfortable with the Evening shift:
- 4 pm-1am?
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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