Google Ads Executive

3 months ago


Noida Uttar Pradesh, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

The PPC Google Ads Executive is responsible for managing and optimizing pay-per-click (PPC) campaigns on Google Ads. This role involves developing strategies to increase traffic, conversions, and return on investment (ROI) for clients or the organization.

Key Responsibilities:
Campaign Management:
Create, manage, and optimize Google Ads campaigns across various formats (Search, Display, Shopping, etc.).

Conduct keyword research to identify target keywords and phrases.

Performance Analysis:
Monitor campaign performance using Google Analytics and Google Ads tools.

Analyze data to derive insights and make informed decisions to improve campaign performance.

Ad Creation:
Write compelling ad copy that aligns with marketing strategies and targets customer needs.

Design and test various ad formats, including responsive ads and extensions.

Budget Management:
Manage budgets for PPC campaigns to ensure optimal spend and ROI.

Prepare regular budget reports and forecasts.

Market Research:
Conduct competitor analysis and market research to identify opportunities and trends.

Stay updated on industry trends and Google Ads updates.

Collaboration:
Work closely with the marketing team to align PPC campaigns with overall marketing strategies.

Communicate campaign performance and recommendations to stakeholders.

A/B Testing:
Implement A/B testing for ad copy, landing pages, and bidding strategies to improve performance.

Reporting:
Generate and present regular reports on campaign performance, insights, and recommendations for improvement.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.

Proven experience managing Google Ads campaigns.

Strong analytical skills and proficiency in Google Analytics.

Familiarity with SEO and digital marketing principles.

Excellent communication and organizational skills.

**Skills**:Proficiency in Google Ads and related tools.

Pay: ₹10,000.00 - ₹20,000.00 per month

Schedule:

- Evening shift

Application Question(s):

- May I know your current CTC?
- Are you comfortable with the Evening shift:

- 4 pm-1am?

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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