SEO Executive

5 months ago

India FasTrax Infotech Full time

Min Exp. Required 4 - 5 YEARS
- No. of Positions 3 Positions
- Location Ahmedabad

**Responsibilities**:

- Develop keyword plans by conducting keyword research regularly to generate content ideas and optimize existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog
- Identify and close content gaps between company website and competitor content
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices

**Why Work with Us?**:
We have a culture of open communication. At FTx InfoTech, we offer energizing and dynamic environment, well-defined growth models, and of course, the opportunity to showcase the best of you
- Equality- Equality for all is our core value. We endeavor to create an environment at workplace that reflects society.- Training and Mentorship programs- We are taking initiatives by conducting continuous learning and development sessions to empower our future diverse leaders.- Work-life balance- Our flexible working hours facility enables our employees to balance personal and professional life with ease.- Super Fridays- We play games, plan interactive sessions, celebrate birthdays, etc. to make our people super energetic.- Unlimited opportunities- We provide unlimited opportunities to self-starters, proactive employees, and help them in their career growth and development.- Multidimensional Growth Opportunities- Celebrating the success of our people, we encourage and appreciate them by providing multidimensional growth opportunities.**Employee Benefits & Perks**:
**5-days Working**:
**18 Privilege Leaves and 9 Public Holidays Leaves Per Year**:
**Flexible Working Hours**:
**No Bond Policy**:
**Friendly and Progressive Atmosphere**:
**Culture of Transparency**:
**Competitive Salaries**:
**Frequent Outings and Company Parties**:
**Employee Referral Program**:

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