Campaign Platform Architect

5 months ago

Gurugram Haryana, India Dentsu Aegis Network Full time

The purpose of this role is to take Martech platform implementation projects for Adobe Campaign

Job Title:
Campaign Platform Architect

**Job Description**:
Total Experience : 10 to 12 years

Must Have Skills:

- Adobe Campaign Classic & Standard
- Adobe Journey Optimizer
- Salesforce marketing cloud
- Oracle Responsys
- IBM Unica
- Direct Mail
- Customer Journey
- Cross Channel Marketing
- Offer Management
- Segmentation and Targeting
- Telemarketing
- B2B Account Management

Good to have Skills:

- Work Queue management software (Team Track, Jira, etc.)
- File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.)
- SQL for data analysis
- Customer Data Platforms Like AEP, AIQ

Key Responsibilities:

- Lead team of campaign development resources to deliver exceptional cross-channel campaign services including campaign calendar, campaign requirements and campaign development and execution activities.
- Act as Implementation SME for Martech Platforms like Adobe Experience Cloud Applications -AJO, ACC, ACS, Marketo etc.
- Serve as the face of campaign delivery interfacing directly with client and internal teams to address and manage client requests and communicate status as a Merkle team member working on-site at the client location in Cleveland, Ohio
- Customize and optimize the entire campaign management process, including new campaign requirements, development tests, production execution, and quality control.
- Manage the campaign process in compliance with the contractual Service Level Agreements Plan.
- Coordinate and manage campaign tasks with the database team and communicate status.
- Capable of completing campaign activities individually.
- Track and monitor campaign results, resolve issues and report status to the Account Teams, Client, and management team.
- Obtain client signoff on campaign specification Document and train other team members to perform campaign execution role.

**Location**:
DGS India - Gurugram - Golf View Corporate Towers

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent

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