Operations Executive
1 month ago
Job Title: BTL Operations Executive
Department: Operations Backend
Reports To: BTL Operations Manager / Head of Marketing
Job Summary:
Key Responsibilities:
Campaign Planning and Execution
Develop and implement BTL campaigns in alignment with the brand’s marketing objectives.
Coordinate and oversee all on-ground activities, events, and activations.
Liaise with vendors and partners for promotional material, equipment, and other logistics.
Vendor and Partner Management
Source, negotiate, and manage relationships with third-party vendors and suppliers.
Ensure quality and timely delivery of services from vendors.
Budgeting and Cost Management
Assist in budgeting for BTL activities and ensure adherence to approved budgets.
Track expenses and prepare reports on campaign cost vs. actual expenditure.
Logistics and Coordination
Oversee the transportation, installation, and dismantling of promotional assets at campaign sites.
Manage inventory of marketing materials and ensure proper usage and storage.
Reporting and Analytics
Track the effectiveness of BTL activities and prepare reports on campaign performance.
Provide insights and recommendations based on feedback and results.
Compliance and Quality Control
Ensure all campaigns are executed according to brand standards and compliance guidelines.
Monitor and resolve any on-ground issues promptly to maintain quality and professionalism.
Qualifications:Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1-3 years in BTL operations, event management, or field marketing.
**Skills**:Strong organizational and multitasking abilities.Excellent communication and negotiation skillsProficiency in MS Office (Excel, Word, PowerPoint) and experience with project management tools is a plus.
Attributes:
Detail-oriented with a proactive approach to problem-solving.
Ability to work in a fast-paced, dynamic environment.
Willingness to travel and work flexible hours based on campaign needs.
Key Performance Indicators (KPIs):
Timeliness and effectiveness of campaign execution.
Adherence to budget and quality standards.
Vendor satisfaction and relationship management.
Campaign performance and impact.
Pay: From ₹15,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Experience**:
- Operations: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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