Digital Marketer

4 weeks ago


Salt Lake Kolkata West Bengal, India RNN Group Full time

**Key Responsibilities**:

- **Marketing Strategy Development**:

- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and retention.
- Conduct market research and analysis to identify trends, opportunities, and customer insights.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- **Content Creation**:

- Produce a variety of content formats, including blog posts, articles, infographics, videos, and interactive media.
- Ensure all content is optimized for search engines (SEO) and tailored to target audience demographics and preferences.
- **Graphic Design and Artwork Creation**:

- Design visually appealing graphics, artwork, and multimedia assets to support marketing campaigns and content initiatives.
- Develop branded templates, layouts, and visual elements for use across digital channels.
- Maintain consistency in brand identity and messaging across all marketing materials.
- **Social Media Management**:

- Manage company profiles on social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Plan and schedule social media content calendars, ensuring regular and timely updates.
- Monitor social media metrics and analytics to track performance and optimize campaigns for maximum impact.
- **Campaign Optimization and Performance Analysis**:

- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
- Implement A/B testing and experimentation to optimize campaign performance and conversion rates.
- Generate regular reports and insights to stakeholders, identifying areas for improvement and opportunities for growth.

**Qualifications**:

- Proven experience in digital marketing, content creation, and graphic design, preferably in the US finance/debt industry.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with content management systems (CMS) and marketing automation tools.
- Strong understanding of SEO principles, social media platforms, and digital advertising strategies.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
- Creativity, attention to detail, and a passion for staying up-to-date with industry trends and best practices.

**Benefits**:

- Competitive salary and performance-based bonuses
- Flexible remote work arrangements
- Health, dental, and vision insurance
- Retirement savings plan
- Professional development opportunities
- Dynamic and collaborative work environment

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹75,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off

Schedule:

- Monday to Friday
- Night shift
- Rotational shift
- US shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Application Question(s):

- Do you have any experience managing overall Internet Marketing Strategy of a business?
- Tell us about your Financial or Debt Collection Industry Experience, if any

**Experience**:

- Finance industry content writing: 1 year (preferred)
- total work: 5 years (required)

**Language**:

- English (required)

License/Certification:

- Internet marketing Certification (preferred)

Shift availability:

- Night Shift (required)

Work Location: In person

Application Deadline: 11/05/2024
Expected Start Date: 15/05/2024



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