Sales and Marketing Intern

3 months ago

Noida Uttar Pradesh, India CyntraLabs TechLabs Full time

Job description

Cyntra, founded in 2018, is a retail-tech company passionate about enhancing customer experiences in the retail and restaurant sectors. Our innovative solutions, spearheaded by our flagship product Breez - a self-service kiosk with a 30-second checkout feature, are designed to make shopping and dining seamless. We leverage AI-powered analytics, AI-enhanced voice recognition, gamified user interfaces, and RFID technology to help businesses grow and maximize profitability. Our services extend to various industries including food & beverages, fashion retail, hospitality, entertainment, healthcare, and fitness. We offer different plans to meet the unique needs of businesses of all sizes. Join us today in our mission to revolutionize customer experiences.

**Responsibilities**:

- **Market Research & Analysis**:

- Conduct in-depth market research to identify new market opportunities, trends, and potential customer segments.
- Analyze consumer behavior, preferences, and feedback to understand our ideal customers and how they relate to our product.
- Prepare comprehensive market analysis reports, including identifying opportunities, risks, and market gaps.
- Track industry developments and competitors, providing insights on market share, pricing strategies, and competitive advantages.
- **Competitor Analysis**:

- Perform competitor analysis by evaluating their products, pricing, marketing strategies, and customer engagement.
- Identify key strengths and weaknesses of competitors and provide actionable recommendations for positioning our product.
- Monitor competitors’ business strategies, identifying risks and opportunities for the company.
- **Risk Assessment**:

- Collaborate with internal teams to assess potential risks associated with market entry or expansion.
- Assist in developing strategies to mitigate market risks, such as customer attrition, pricing pressures, and regulatory challenges.
- **Sales Strategy Support**:

- Support the sales team by researching potential clients and qualifying new business opportunities.
- Assist in preparing and delivering presentations for potential clients, incorporating market and competitor insights.
- Generate leads through cold calling, networking, and social media outreach to build a robust sales pipeline.
- Collaborate with sales staff to identify cross-selling and up-selling opportunities based on market insights.
- **Client Engagement & Feedback**:

- Gather feedback from clients and prospects, incorporating this into product positioning and marketing strategy.
- Maintain strong communication with clients and stakeholders, understanding their concerns and expectations.
- **Sales Reporting & Forecasting**:

- Prepare sales forecasts, taking into account market trends and competitive analysis.
- Regularly review sales data and performance against targets, providing feedback and suggestions for improvement.

**Requirements**:

- Currently pursuing an MBA with a focus on Marketing, or Market Research.
- Strong analytical skills and a data-driven mindset for conducting market research and competitor analysis.
- Proficiency in MS Office, and market research tools.
- Excellent communication and presentation skills, with the ability to translate data insights into business strategies.
- Familiarity with digital marketing, SEO, and social media analytics is a plus.
- Ability to manage multiple projects and work in a fast-paced environment with cross-functional teams.
- Strong attention to detail and problem-solving skills, with a proactive approach to identifying market risks and opportunities.

**Job Type**: Internship
Contract length: 3 - 6 months

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person

**Speak with the employer**
+91 9999999999

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