PPC Expert
2 weeks ago
**Responsibilities**:
Develop and execute effective PPC advertising strategies to drive user
acquisition, engagement, and revenue growth for our mobile gaming
Conduct thorough keyword research and analysis to identify relevant
keywords and target audience segments.
Create and manage PPC campaigns on Facebook Ads Manager,
Google Ads, and other relevant platforms to maximize reach,
impressions, and conversions.
Optimize campaigns through A/B testing, ad creative refinement, bid
adjustments, and other techniques to improve performance and ROI.
Monitor campaign performance metrics, such as click-through rates
(CTR), conversion rates, cost per acquisition (CPA), return on ad
spend (ROAS), and make data-driven recommendations for campaign
improvements.
Continuously analyze competitor activity and industry trends to
identify new opportunities and optimize campaign strategies.
Collaborate with internal teams, including creative, analytics, and
product teams, to align marketing objectives, messaging, and
campaign assets.
Stay up to date with industry best practices and changes in PPC
advertising platforms, algorithms, and policies.
Generate regular reports on campaign performance and provide
insights and recommendations to management.
**Requirements**:
Proven experience in planning, executing, and optimizing PPC
campaigns, particularly on Facebook Ads Manager and Google Ads.
Strong understanding of mobile app marketing and experience running
Proficient in using analytics tools, such as Google Analytics or
Facebook Analytics, to track campaign performance and generate
insights.
Excellent analytical skills and the ability to interpret data to drive
campaign optimizations.
Up-to-date knowledge of digital marketing trends, best practices, and
industry standards.
Strong communication skills, both written and verbal, with the ability
to effectively present campaign performance reports and insights to
stakeholders.
Detail-oriented and highly organized, with the ability to manage
multiple campaigns and priorities simultaneously.
Self-motivated and able to work independently, as well as
collaboratively in a team environment.
Passion for gaming and understanding of the gaming industry is a
plus.
**Experience -** 2 to 5 years
**Salary -** 20k to 45k
**Location -** Sector 68 Noida
**Working Days -** 6
**Working Time - **10am to 6:30pm
**Job Types**: Full-time, Regular / Permanent
**Salary**: ₹20,000.00 - ₹45,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 2 years (required)
- PPC Campaign Management: 1 year (required)
Work Location: In person
**Speak with the employer**
+91 9311608385
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