PPC Expert

1 week ago

Noida, India Binmile Technologies Full time

PPC Expert

**Noida
Company Intro:
Binmile is a global fast-growing outsourced IT Services Company, with a culture that is passionate about innovation and automation. Our mission is to create an extraordinary impact on the world through our culture and digital technology excellence.

Binmile combines agility and speed of implementation to tailor innovative future-focused solutions in Software Product Engineering; all fueled by AI and automation.

Job description:

- To manage the company’s pay-per-click campaigns under the direction of the Marketing Head
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Undertake required analysis and A/B testing to identify relevant and strong keyword searches in order to optimise campaign success
- Creating targeted campaigns including writing required copy and testing landing pages
- Working with relevant internal and external stakeholders to create copy and other creative content
- Making creative suggestions for advert templates
- Provide regular reports on performance metrics and market-related insights
- Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Head
- Analyze, monitor and report on competitors' PPC campaigns including keywords being targeted
- Manage and monitor spending to ensure it is in line with the assigned budget
- Keep up to date with market and technology-related developments

**Requirements**:

- Educational Requirements - Graduate from tier 1 or tier 2 colleges
- Hands-on PPC experience
- Relevant previous experience and success within a similar PPC or Digital Marketing focused role
- Current knowledge of Google Analytics and other digital marketing software and tools
- Strong analytical ability and experience to work with a variety of data sources
- Strong Excel experience
- Ability to communicate effectively with the wider team
- 2-5 years of paid marketing experience
- Solid knowledge of website and marketing analytics tools (e.g., Google Ad, Google Analytics,
- WebTrends, SEMRush, etc.)

Top Benefits and Perks:
As a Binmillion, you’ll enjoy:

- Opportunity to work with the Leadership team
- Health Insurance
- Flexible working structure
- Binmile is an Equal Employment Opportunity Employer. We celebrate diversity and are committed to building a team that represents various backgrounds, perspectives, and skills

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