Svp, Demand Generation
2 months ago
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SVP, Demand Generation
PRIMARY PURPOSE: Conceptualizes and executes lead generation through marketing tactics such as paid digital, social media, and search engine marketing. The SVP of Demand Generation provides strategic leadership and drives a comprehensive strategy to generate leads and nurture prospects, while aligning both sales and marketing to contribute to the overall growth of the company.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES
- Conceptualizes and executes a comprehensive, multi-channel demand generation strategy, to drive growth and achieve the company’s overall objectives.
- Provides strategic leadership and direction to the Demand Generation team, fostering a collaborative and results-driven culture.
- Ensures a cohesive brand message and customer journey by aligning with sales on customer and prospect segmentation in CRM;
- Oversees data and analytics to measure success of lead quality, conversion rates, and impact of initiatives; makes data-driven decisions to enhance performance and optimize results.
- Leads the marketing targeting initiatives aimed at lead generation by segment.
- Deploys social and digital marketing campaigns in support of various marketing initiatives.
- Owns the demand generation budget, ensuring efficient allocation of resources and maximum return on investment.
- Partners with marketing, senior leadership, and sales management on demand generation performance results, current initiatives, and areas for optimization.
- Owns demand generation marketing automation and integration of marketing database and contact sources.
- Leads and mentors a team of marketing professionals to execute campaigns that drive qualified leads.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
- Performs other duties as assigned.
- Travels as required.
SUPERVISORY RESPONSIBILITIES
- Provides support, guidance, leadership and motivation to promote maximum performance.
- Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
- Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.
QUALIFICATIONS
Education & Licensing
Bachelor’s degree in marketing, business, or a related field from an accredited college or university required; Master’s degree preferred.
Experience
Ten (10) years of related experience or equivalent combination of education and experience required, to include at least five (5) years in a leadership role. Experience with CRM systems and a history of lead generation success with B2C or B2B.
Skills & Knowledge
- Strategic thinker with the ability to develop and implement innovative strategies
- Advanced understanding of digital and social media
- Strong understanding of CRM systems
- Excellent communication skills with the ability to communicate complex technical concepts to diverse audiences
- Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills
- Proven success in a dynamic, global organization
- PC literate, including Microsoft Office products
- Excellent organizational, interpersonal, analytical, interpretive and negotiation skills
- Proven management/leadership skills
- Ability to create and complete comprehensive, accurate and constructive written reports
- Ability to work in a team environment
- Ability to meet or exceed Performance Competencies
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the
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