Svp, Demand Generation
2 months ago
Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.
A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.
Great Place to Work®
Most Loved Workplace®
Forbes Best-in-State Employer
SVP, Demand Generation
PRIMARY PURPOSE: Conceptualizes and executes lead generation through marketing tactics such as paid digital, social media, and search engine marketing. The SVP of Demand Generation provides strategic leadership and drives a comprehensive strategy to generate leads and nurture prospects, while aligning both sales and marketing to contribute to the overall growth of the company.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES
- Conceptualizes and executes a comprehensive, multi-channel demand generation strategy, to drive growth and achieve the company’s overall objectives.
- Provides strategic leadership and direction to the Demand Generation team, fostering a collaborative and results-driven culture.
- Ensures a cohesive brand message and customer journey by aligning with sales on customer and prospect segmentation in CRM;
- Oversees data and analytics to measure success of lead quality, conversion rates, and impact of initiatives; makes data-driven decisions to enhance performance and optimize results.
- Leads the marketing targeting initiatives aimed at lead generation by segment.
- Deploys social and digital marketing campaigns in support of various marketing initiatives.
- Owns the demand generation budget, ensuring efficient allocation of resources and maximum return on investment.
- Partners with marketing, senior leadership, and sales management on demand generation performance results, current initiatives, and areas for optimization.
- Owns demand generation marketing automation and integration of marketing database and contact sources.
- Leads and mentors a team of marketing professionals to execute campaigns that drive qualified leads.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
- Performs other duties as assigned.
- Travels as required.
SUPERVISORY RESPONSIBILITIES
- Provides support, guidance, leadership and motivation to promote maximum performance.
- Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
- Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.
QUALIFICATIONS
Education & Licensing
Bachelor’s degree in marketing, business, or a related field from an accredited college or university required; Master’s degree preferred.
Experience
Ten (10) years of related experience or equivalent combination of education and experience required, to include at least five (5) years in a leadership role. Experience with CRM systems and a history of lead generation success with B2C or B2B.
Skills & Knowledge
- Strategic thinker with the ability to develop and implement innovative strategies
- Advanced understanding of digital and social media
- Strong understanding of CRM systems
- Excellent communication skills with the ability to communicate complex technical concepts to diverse audiences
- Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills
- Proven success in a dynamic, global organization
- PC literate, including Microsoft Office products
- Excellent organizational, interpersonal, analytical, interpretive and negotiation skills
- Proven management/leadership skills
- Ability to create and complete comprehensive, accurate and constructive written reports
- Ability to work in a team environment
- Ability to meet or exceed Performance Competencies
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the
-
Demand Generation Manager
4 weeks ago
india Ishan Technologies Full timeJob Title: Demand Generation Manager Responsibilities: Develop and execute demand generation strategies focused on driving sales pipeline and revenue growth through OEM partnerships and Ishan Products Collaborate with OEM partners to develop and implement joint go-to-market (GTM) plans that align with business objectives and target markets. Plan, allocate,...
-
Demand Generation Specialist
1 month ago
india OutVying Media Solution Full timeCompany Description OutVying Media Solutions is a dynamic lead generation and support provider. We specialize in helping businesses connect with their ideal clients, driving growth through strategic marketing and tailored solutions. Our dedicated team of experts leverages data-driven insights and innovative strategies to ensure your business stands out in...
-
Head of Demand Generation
3 weeks ago
india Manifest AI Full timeWe at Manifest AI are looking for our Demand Gen Lead, It's an AI shopping assistant, we aim to disrupt how eCommerce is done today. Replacing the "search and browse way of shopping" with "asking and Get what you want way of shopping".We are hiring our Demand Generation Lead. Your role would be to scale our revenues from 1.5M to upwards of 5M in next 6-12...
-
Head of Demand Generation
3 weeks ago
India Manifest AI Full timeWe at Manifest AI are looking for our Demand Gen Lead, It's an AI shopping assistant, we aim to disrupt how eCommerce is done today. Replacing the "search and browse way of shopping" with "asking and Get what you want way of shopping".We are hiring our Demand Generation Lead. Your role would be to scale our revenues from 1.5M to upwards of 5M in next 6-12...
-
Head of Demand Generation
2 weeks ago
India Manifest AI Full timeWe at Manifest AI are looking for our Demand Gen Lead, It's an AI shopping assistant, we aim to disrupt how eCommerce is done today. Replacing the "search and browse way of shopping" with "asking and Get what you want way of shopping".We are hiring our Demand Generation Lead. Your role would be to scale our revenues from 1.5M to upwards of 5M in next 6-12...
-
Head of Demand Generation
2 weeks ago
India Manifest AI Full timeWe at Manifest AI are looking for our Demand Gen Lead, It's an AI shopping assistant, we aim to disrupt how eCommerce is done today. Replacing the "search and browse way of shopping" with "asking and Get what you want way of shopping".We are hiring our Demand Generation Lead. Your role would be to scale our revenues from 1.5M to upwards of 5M in next 6-12...
-
india Tek Leaders Inc Full timePosition : Demand Generation Specialist Experience : 4-6 Years Location : Hyderabad Employment Type : Full-time Department : Marketing No of Openings: 4 Key Responsibilities Campaign Strategy : Develop and execute comprehensive demand generation strategies to drive qualified leads and support sales goals. Lead Generation : Create, manage, and optimize...
-
Demand Generation Executive-Call Center
4 weeks ago
india Redington Limited Full timeKey Purpose for the Job Demand Generation Specialist is responsible for generating sales leads through inbound communication like calls, WhatsApp messages, emails, form fills and through outbound communication like cold calls. Leads are managed through a CRM software and relevant reports have to be generated Key Responsibilities • Generate leads...
-
VP/SVP- Founder's Office
1 month ago
india Housr Full timeAbout Us: Housr is a unique co-living platform that fosters mega communities through state-of-the-art, super-aggregated, tech-enabled shared spaces for young working professionals. We are currently poised to be one of the leading coliving players with 70+ world-class properties sprawling across 5+ major metropolitan cities in India. Housr’s vision is to...
-
Middle Demand Planner
4 weeks ago
India EPAM Systems Full timeIndia We are seeking a **Middle Demand Planner** to join our remote team. This role belongs to the Demand Planning sub-team of the Replenishment Excellence team. You will be responsible for ensuring the generation of a high-quality system forecast with finely tuned parameters and models in the planning system, Blue Yonder Supply Chain Planning &...
-
Demand Planning Analyst
1 week ago
India - Pune BP Energy Full timeEntity: FinanceJob Family Group: HR GroupJob Description: Demand Planning Analyst (I) – Pune / BudapestP&C Talent | Future Talent | Workforce PlanningAt bp, our people are our most important asset. People & Culture discovers, empowers, energises and cares for our brilliant people – and so can you. We’re nurturing a diverse and inclusive culture that...
-
B2B SaaS Demand Generation Specialist
1 month ago
India PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
B2B SaaS Demand Generation Specialist
2 weeks ago
india PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
B2B SaaS Demand Generation Specialist
2 weeks ago
India PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
B2B SaaS Demand Generation Specialist
2 weeks ago
India PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
General Manager, Demand Planner
4 weeks ago
india QualityKiosk Technologies Pvt. Ltd. Full timeDemand Planner is one of the key strategic role within Workforce management .The individual is responsible for enabling the visibility on the demands across BU ‘and Geo’s for future business. In order to stay relevant this role plays a major role in effectively and efficiently collating the forecast for the new and replacement positions. Role will...
-
B2B Demand Generation Specialist
1 month ago
india PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
B2B Demand Generation Specialist
1 month ago
india PostGrid Full timePostGrid is a fast-growing startup that enables businesses to automate their offline communications. We're building APIs that allow our users to send letters, postcards, and checks around the world without ever touching an envelope. We are looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team...
-
Demand Forecast
2 months ago
india Activate Talent Full timeResponsibilities: Develop demand forecasts based on days of supply to generate replenishment requirements. Analyze historical sales trends, research demand drivers, prepare forecast data, and evaluate forecast results for improved methodologies. Successfully communicate forecast and inventory estimations to management. Prepare and maintain relevant reports...
-
Demand Forecast
2 weeks ago
india Activate Talent Full timeResponsibilities: Develop demand forecasts based on days of supply to generate replenishment requirements. Analyze historical sales trends, research demand drivers, prepare forecast data, and evaluate forecast results for improved methodologies. Successfully communicate forecast and inventory estimations to management. Prepare and maintain relevant reports...
