Digital Marketing Executive- Programmatic Ads

2 weeks ago


HSR Layout Bengaluru Karnataka, India ValueLeaf Services India Private Limited Full time

**Job Role**:

- Develop and execute native advertising campaigns across multiple platforms such as social media,search engines, and publisher websites.
- Conduct market research and analyze customer behavior to identify and target the right audience for each campaign.
- Create and optimize ad copy, headlines, and visual elements to improve click-through rates,

conversions, and overall performance.
- Manage ad budgets, bids, and placements to ensure campaigns are delivering results within the allocated budget.
- Monitor and report on campaign performance, providing regular insights and recommendations to improve campaign effectiveness.
- Collaborate with other teams such as content, design, and analytics to ensure seamless execution of campaigns.
- Stay up-to-date with industry trends, new technologies, and platform updates to continuously improve campaign strategies and tactics.

Requirement:

- Bachelor’s Degree (Marketing, Advertising or related field)
- Excellent writing and creative content skills.

**Experience**:

- Minimum Internship or 6 months experience in the similar domain

**Desired Profile**:

- Digital Marketing Certification.
- Proven experience in creating and managing native advertising campaigns across various

platforms.
- Strong understanding of native ad formats, targeting options, and optimization techniques.
- Excellent analytical skills with the ability to interpret data and draw insights to inform campaign decisions.
- Creative thinking and problem-solving skills to develop innovative campaign ideas and solutions.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Experience with advertising platforms such as Google Ads, Facebook Ads, and Taboola is a plus.

Pay: ₹300,000.00 - ₹350,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift

Work Location: In person

Application Deadline: 20/05/2024



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