Digital Marketing Executive- Google Ads

2 weeks ago


HSR Layout Bengaluru Karnataka, India ValueLeaf Services India Private Limited Full time

**Job Role**:

- Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google

Ads (incl. Search, Display & YouTube)
- Oversee growth in performance campaigns to meet the brand's business goals and strategies
- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic

Campaigns on Google Ads
- Work with the Design & Product Marketing teams to develop Landing Pages specific to the

context of the Campaigns/Ad Groups
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages

and measure their effectiveness
- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing

pages snippets and descriptions, etc.
- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and

performance
- Measure the Campaign performance parameters methodically on Google sheets, analyze

campaign performance, compile and present detailed reports with proactive insights
- Be informed on the latest trends, best practices, and standards in online advertising across

demand-gen channels.
- Perform Media Mix modeling, Design, develop, and monitor other digital media buying

campaigns

**Requirement**:

- Graduate with any specializations (Bachelor’s or master’s degree, preferably in marketing is a

plus)
- Some understanding of Media, preferably in the advertising, media or agency landscape.
- Proficiency in English.
- Must have Google Ads certifications

**Experience**:

- Minimum of 6 months of experience in google ads

Pay: ₹300,000.00 - ₹350,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift

Work Location: In person

Application Deadline: 20/05/2024



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