Social Media Strategist
3 weeks ago
We are looking for a talented Digital Media Strategist to help us build our social media presence from the ground up. In this role, you will create original shareable content for Facebook, Twitter, Pinterest, LinkedIn and Instagram as well as manage our accounts on those platforms. This person should also have a strong design sense and be able to contribute to the overall look and feel of a project.
**Job Duties and Responsibilities**
- Ability to develop, implement and manage social media strategies and campaigns.
- Define social media KPIs and define short term goals to help achieve the objectives.
- Manage, observe and provide feedback on the social media content going live.
- Prepare reports that give insights to the performance of the social media campaigns and the overall channel.
- Stay updated with the latest trends in social media and the best practices.
- Stay updated with the latest digital technologies and how they affect the current social media trends.
- Engage in trainings and programs to upskill.
- Ensure the content being published is as per the brand guidelines, is informative, and appealing.
- Ability to effectively communicate with all stakeholders within or outside the organization.
- Monitor social SEO to identify keyword trends and how they enable growth.
- Come up with ways to increase engagement on the organization's social media platforms.
- Manage multiple social media channels and platforms in parallel.
- Create, Manage, Optimize and Measure Paid campaigns on social media platforms - Facebook, Instagram, LinkedIn, YouTube.
- Communicate within the organization, as well as outside of the organization (With Industry professionals and influencers) to create a strong marketing network.
- Prepare social media performance Dashboards to judge effectiveness.
**Qualifications**
- 1+ years of relevant experience in social media management. (Preferably B2B)
- Excellent knowledge of all social media platforms - Facebook, LinkedIn, Twitter, Instagram, YouTube. (Additional knowledge on WhatsApp Business is add-on)
- Proven experience of building and executing social media campaign
- Understanding of SEO and web traffic metrics
- Experience in researching target audience and creating customer personas for building a relevant audience
- Good at understanding social media trends
- Experience with social media management tools
- Good understanding of social media analytics and setting up KPIs
- Familiarity with Web design, user experience, and publishing
- Ability to multitask
- A critical thinker and a team player
- Good interpersonal and communication skills
- Bachelors / master’s degree in marketing (Preferably digital channels)
**Job Types**: Full-time, Fresher
Pay: From ₹30,000.00 per month
**Benefits**:
- Provident Fund
- Work from home
Schedule:
- Evening shift
- Monday to Friday
- Night shift
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work (required)
**Speak with the employer**
+91 6192184401
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