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Social Media Strategist

1 month ago

New Delhi, India KENZERA Full time

Position Summary: The Social Media Specialist is responsible for developing and implementing social media strategies to enhance brand visibility, engage with the target audience, and drive business growth. This role requires a deep understanding of various social media platforms, trends, and best practices to effectively manage and optimize social media channels.

Key Responsibilities:
Social Media Strategy and Planning: Develop and execute comprehensive social media strategies aligned with the organization's goals and target audience.
Conduct research and stay up-to-date with social media trends, platforms, and best practices to enhance strategy effectiveness.
Collaborate with cross-functional teams to integrate social media initiatives into broader marketing campaigns.

Content Creation and Management: Create compelling, high-quality content for social media channels, including written posts, images, videos, and infographics.
Plan and schedule social media content calendars to ensure consistent and timely postings.
Monitor and moderate user-generated content and engage with the audience through comments, messages, and mentions.

Social Media Advertising and Campaigns: Develop and execute paid social media advertising campaigns to increase brand awareness, reach, and conversions.
Analyze campaign performance, optimize targeting, and adjust strategies based on data insights and key performance indicators (KPIs).
Implement A/B testing to improve ad performance and identify the most effective ad formats, copy, and visuals.

Analytics and Reporting: Track, measure, and analyze social media performance using relevant analytics tools.
Prepare regular reports on key metrics, such as engagement, reach, conversion rates, and ROI.
Provide insights and recommendations to improve social media strategies based on data-driven analysis.

Social Listening and Community Management: Monitor social media channels for brand mentions, conversations, and trends.
Engage with the online community, respond to inquiries, comments, and reviews in a timely and professional manner.
Identify opportunities for brand advocacy and collaboration with influencers or brand ambassadors.

Stay Updated on Industry Trends: Stay informed about emerging social media platforms, features, and trends.
Attend industry conferences, webinars, and workshops to stay updated on best practices and industry developments.
Share knowledge and insights with the team to drive innovation and continuous improvement.

Qualifications and Skills:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
- Proven experience as a social media specialist or similar role.
- In-depth knowledge of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube), their features, and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Strong understanding of social media advertising and campaign management.
- Excellent written and verbal communication skills with the ability to create engaging content.
- Creative thinking and a keen eye for design aesthetics.
- Strong analytical skills to track, measure, and interpret social media data.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience in graphic design, video editing, or photography is a plus.
- Familiarity with SEO principles and content marketing is advantageous.

**Salary**: From ₹15,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you agree with the salary range of Rs. 15,000 - 20,000?

**Experience**:

- total work: 2 years (required)

**Speak with the employer**
+91 7905627649

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