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Digital Marketing Executive
2 weeks ago
ID: 541 | Fresher | India | careersWe are seeking a highly motivated and results-driven Digital Marketing SEO Specialist to join our dynamic marketing team. As a specialist in Search Engine Optimization (SEO) you will play a pivotal role in driving organic search strategies that optimize our online presence, increase website traffic, and maximize conversion rates.
**Key Responsibilities**:
**Keyword Research and Analysis**:
- Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our industry and target audience.
Analyze keyword trends, search volume, and competition to inform SEO strategies.**SEO Optimization**:
- Implement on-page and off-page SEO techniques to improve website visibility and rankings in search engine results pages (SERPs).
Collaborate with content creators to optimize website content for SEO, ensuring it meets best practices and guidelines.**Technical SEO**:
- Perform technical SEO audits and recommend website improvements, including site speed optimization, mobile-friendliness, and schema markup implementation.
Collaborate with web development teams to implement technical SEO recommendations.**Content Strategy**:
- Develop and execute content strategies that align with SEO goals, including content ideation, creation, and promotion.
Ensure content is SEO-friendly and contributes to organic search growth.**Analytics and Reporting**:
- Use analytics tools (e.g., Google Analytics 4, Google Search Console) to track and analyze website and campaign performance.
Provide regular reports on key performance metrics and insights to drive decision-making.**Competitive Analysis**:
- Stay up-to-date with industry trends and competitors' digital marketing strategies.
Identify opportunities to gain a competitive edge in the digital landscape.**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field.
Proven experience as an SEO with a strong track record of successful SEO campaigns.
Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming frog)
Knowledge of HTML, CSS, and website CMS.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and teamwork skills.
SEO certification is a plus.
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