Digital Marketing Executive

2 weeks ago


Mumbai, India Eternal HighTech Software & IT Training Full time

Job Summary:
**Responsibilities**:
1. Develop and implement comprehensive digital marketing strategies to promote products and services, targeting relevant audiences.

2. Plan, execute, and optimize social media marketing campaigns across various platforms, ensuring consistent brand messaging.

3. Optimize website content and structure for better search engine visibility, drive organic traffic, and improve search rankings through effective SEO techniques.

4. Utilize AI tools and data analytics to analyze marketing performance, track KPIs, and make data-driven decisions for campaign improvement.

6. Collaborate with designers and developers to enhance user experience and ensure brand consistency in all digital marketing materials.

7. Stay up-to-date with the latest online marketing trends, industry developments, and emerging technologies to drive innovation and competitive advantage.

8. Measure and analyze the effectiveness of digital marketing efforts using web analytics tools and provide timely performance reports to management.

9. Build and maintain strong partnerships with external agencies and vendors for marketing support and collaborations.

10. Brainstorm creative growth ideas and execute experiments to test new marketing strategies and channels.

**Required Skills and Qualifications**:
1. Bachelor's degree in Marketing, Digital Marketing, or a relevant field.

2. Proven work experience as a Digital Marketing Executive or similar role with at least 3-5 years in the digital marketing domain.

3. Strong expertise in Social Media Marketing (SMM), Search Engine Optimization (SEO), and AI tools for data analysis and audience targeting.

4. Proficiency in using web analytics tools, Google Adwords, and other ad serving platforms.

5. Knowledge of graphic designing tools and creative content writing for effective marketing materials.

6. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.

7. Excellent communication skills, both written and verbal, with the ability to present ideas clearly and effectively.

8. Critical thinking and problem-solving abilities to address marketing challenges and optimize campaigns.

9. Time-management skills to handle multiple projects and deadlines efficiently.

10. Team-oriented and collaborative mindset to work effectively with cross-functional teams.

**Preferred Qualifications**:
1. Certification in Digital Marketing or related areas.

2. Experience in managing paid advertising campaigns and SEM activities.

3. Familiarity with website development, coding, and UX/UI design.

**Salary**: ₹20,429.28 - ₹25,733.20 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)

**Speak with the employer**
+91 9028718877
Expected Start Date: 01/08/2023


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