Dgm - Digital Marketing (Realty)
6 months ago
**Position: DGM - Digital Marketing**
**Location**:Thane
**Experience**:4 - 5 Years
**Package Offered**:Up to 15 Lpa
**Strategic**:
- To be involved in developing the annual marketing and strategy plan for assigned projects
- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
- To draw up and track regularly the marketing budget Manage and develop the agency relationships
- Identifying and tying up with partners for events etc
**Operational**:
- To handle day to day activities pertaining to the department
- Cross functional interaction
- Agency relationship management
- Briefing agencies, following up on the day's tasks, manage consolidated feedback and ensure that the deliveries are as per the brief.
- Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
- To track actual spends and ensure costs are within the overall budget allocated
- To provide inputs to Vendors on the development of communication material
- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
- To monitor competitor activities and based on the same undertake timely market intervention.
**Internal & External Interactions**:
- Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM
- External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Schedule:
- Day shift
Work Location: In person
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