Brand Strategy

1 month ago

Bengaluru Karnataka, India Grapes Worldwide Full time

**About us**:
Grapes Worldwide is a Digital-first Integrated Communication agency where we create “Story-Enabled Growth.” We are Data Obsessed and Strategically Engineered thinkers who use communication and technology to drive Brand and Business Growth.

From 360 communications and amplification, Grapes Worldwide is a one-stop solution to offer end-to-end solutions to our partners. Our services include Brand and Digital Business Strategy, Communication Planning, Design, Content and Video Production, Social Media, Website Design and Development, SEO, ORM, PR, Influencer Management and Media Planning and Buying, E-commerce Marketplace Management, and more.

**Website**

**Responsibilities**:
- ** 1. Research**:

- Brand Research:

- Understand client briefs and objectives, identifying key challenges and success metrics.
- Engage with department heads and leadership teams to gather insights and problem statements.
- Category Research:

- Analyze primary, secondary, and aspirational competitors, assessing their solutions and activities over
- the past 1-2 years.
- Consumer Research:

- Conduct primary research through structured formats or partner with research agencies for in-depth
- qualitative/quantitative studies.
- Perform secondary research by analyzing e-commerce reviews, third-party feedback, and social
- listening.
- Uncover core consumer insights, define consumer cohorts, and understand their mindsets and brand
- perceptions.
- **
2. Creating Brand & Campaign Strategy**:

- Develop brand positioning, purpose, values, and key messaging frameworks, including Brand Key.
- Formulate and execute a Go-To-Market (GTM) communication strategy for both offline and online
- channels.
- Provide creative teams with insights to develop impactful campaign scripts and communication ideas.
- **
3. Creating Digital Strategy**:

- Work across owned, earned and paid media strategies with vertical expert to meet brand and business
- objectives of the client
- **
4. KPIs and Reviews**:

- Establish KPIs and metrics for tracking brand and business progress.
- Prepare review presentations and manage relationships with senior client leadership.
- 5. Leadership & Training:

- Develop strategies for new business development and scaling existing business opportunities. Create
- and implement training strategies for planning and client servicing teams to enhance account

**Qualifications**:
- Bachelor’s degree in Marketing, Business, Communication, or a related field (Master’s degree
- preferred).
- Proven experience (3+ years) in strategic planning within a communication or advertising agency.
- Strong analytical skills with experience in consumer, category, and brand research.
- Excellent communication and presentation skills, with the ability to articulate complex ideas effectively.
- Proficiency in digital strategy, including owned, earned, and paid media.
- Demonstrated leadership skills and experience in training and team development.
- Ability to manage multiple projects and work collaboratively in a fast-paced environment.
- Open to travel for research Nationally and internationally

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