Sem Executive
6 months ago
As an SEM Executive, you will play a key role in developing and implementing effective search engine marketing (SEM) campaigns to drive traffic, increase conversions, and optimize ROI. You will be responsible for managing all aspects of SEM campaigns across various platforms, including Google Ads, Bing Ads, and other search engine advertising platforms. Your primary objectives will include maximizing campaign performance, optimizing keyword strategies, improving ad copy, and monitoring budget allocation to achieve desired outcomes.
Key Responsibilities:
- Develop and execute SEM strategies to drive targeted traffic and conversions.
- Conduct keyword research and analysis to identify valuable opportunities for campaign optimization.
- Create and optimize PPC campaigns across multiple platforms, including Google Ads and Bing Ads.
- Write compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
- Monitor and analyze campaign performance metrics, such as CTR, CPC, and conversion rates, and make data-driven optimizations to improve results.
- Conduct A/B testing and implement best practices to continually improve campaign performance and ROI.
- Collaborate with cross-functional teams, including digital marketing, content, and analytics, to align SEM efforts with overall marketing objectives.
- Stay informed about industry trends, algorithm updates, and emerging technologies in SEM to ensure our strategies remain competitive and effective.
- Prepare regular reports and insights on campaign performance and provide recommendations for optimization and growth.
- Stay up-to-date with SEM tools and platforms, and recommend new tools or technologies to enhance campaign effectiveness and efficiency.
Pay: ₹8,952.13 - ₹32,809.04 per month
Supplemental pay types:
- Commission pay
- Performance bonus
**Experience**:
- SEM: 1 year (required)
Work Location: Remote
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