PPC Executive

2 weeks ago


Mohali Punjab, India Tech Pumpkin Full time

**Responsibilities**:

- **Campaign Strategy and Planning**:

- Develop and implement PPC strategies to achieve clients' or company's marketing goals.
- Conduct keyword research and analysis to identify relevant and high-performing keywords.
- Create and manage comprehensive PPC campaigns including ad copy creation, bidding strategies, and budget allocation.
- **Campaign Management**:

- Set up and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, social media platforms, etc.).
- Monitor campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Optimize campaigns regularly to improve performance and achieve desired outcomes.
- A/B testing of ad copy, landing pages, and other campaign elements to maximize results.
- **Keyword Management and Optimization**:

- Continuously refine keyword lists to ensure relevance and effectiveness.
- Adjust keyword bids and budgets based on performance data and campaign objectives.
- Implement negative keywords to improve targeting and reduce wasted ad spend.
- **Ad Copywriting and Creative Development**:

- Write compelling ad copy tailored to specific target audiences.
- Collaborate with design and content teams to create engaging ad creatives (images, videos, etc.).
- Ensure consistency between ad messaging and landing page content for improved conversion rates.
- **Tracking and Reporting**:

- Set up tracking mechanisms such as conversion tracking, Google Analytics integration, and other analytics tools.
- Generate regular reports on campaign performance, highlighting key metrics and insights.
- Provide actionable recommendations for campaign optimization based on data analysis.
- **Stay Updated on Industry Trends**:

- Keep abreast of industry trends, new advertising features, and best practices in PPC advertising.
- Experiment with new tools and techniques to enhance campaign performance and efficiency.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in managing PPC campaigns across various platforms.
- In-depth knowledge of PPC advertising principles and best practices.
- Proficiency in using PPC management tools such as Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent communication and collaboration skills.
- Certifications such as Google Ads Certification or Bing Ads Accreditation are a plus.

Pay: ₹11,505.42 - ₹35,075.48 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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