Pr & Marketing Executive
6 months ago
**Job Title: PR Marketing Executive (Hospitality Industry)**
**Job Summary**:
**Responsibilities**:
- Develop and implement comprehensive PR and marketing campaigns to enhance brand awareness and drive revenue for our hotel/resort/restaurant.
- Create compelling content, including press releases, blog posts, social media updates, and promotional materials, to engage our target audience and generate buzz around our offerings.
- Build and maintain relationships with journalists, travel bloggers, food critics, and influencers to secure media coverage, reviews, and endorsements.
- Coordinate press trips, media events, and familiarization tours to showcase our property and amenities to key media contacts.
- Collaborate with the sales and events teams to develop promotional packages, special offers, and partnership opportunities to attract guests and increase bookings/dining reservations.
- Monitor media coverage, online reviews, and social media mentions to track brand sentiment and identify opportunities for engagement and reputation management.
- Plan and execute on-site events, including grand openings, product launches, and special promotions, to drive foot traffic and increase revenue.
- Analyze campaign performance and ROI, providing regular reports and insights to management to inform future PR and marketing strategies.
- Stay informed about industry trends, competitor activities, and emerging technologies to identify new opportunities for growth and innovation.
- Represent the company at industry conferences, trade shows, and networking events to build brand visibility and expand our network of contacts.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.
- Proven experience in PR, marketing, or communications roles within the hospitality industry.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong interpersonal skills and ability to build rapport with media contacts, influencers, and industry partners.
- Ability to work effectively in a fast-paced, deadline-driven environment, both independently and as part of a team.
- Familiarity with social media platforms, digital marketing techniques, and content management systems.
- Knowledge of hospitality industry trends, customer preferences, and competitive landscape.
- Experience with media monitoring and analytics tools is a plus.
**Benefits**:
- Competitive salary
- Health insurance
- Retirement plan
- Paid time off
- Employee discounts on accommodations/dining
- Opportunities for professional development and career advancement
**How to Apply**:
Feel free to tailor this job description further to align with the specific needs and requirements of your organization.
Pay: ₹35,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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