Media Researcher

1 week ago

Jangpura Delhi Delhi, India ThinkResource Infosolutions Full time

Media researchers are responsible for finding and organizing media content. They commonly work with video, audio, images, and other digital media files to help producers find the best materials for their projects.

Media researchers may also be tasked with maintaining databases of all the media they’ve found. This includes keeping track of which clips were used in which projects so that producers can easily reuse them in future projects.

Media Researcher Job Duties
- Media researchers have a wide range of responsibilities, which can include:

- Interviewing clients to determine their needs and interests
- Collecting and organizing relevant data from various sources such as magazines, newspapers, radio broadcasts, television broadcasts, blogs, and other online sources
- Cataloguing digital files to ensure that they are stored in a secure location
- Drafting reports summarizing the findings of research studies for clients
- Preparing briefs summarizing the research findings and providing recommendations to clients
- The employment of media researchers is expected to grow much faster than average over the next decade.

As technology continues to change rapidly, media researchers will be needed to evaluate and test new types of media, such as virtual reality and augmented reality. In addition, demand for social media research will continue to increase as more people use social media platforms.

Education: Media researchers typically need a bachelor’s degree in journalism, communications, English or another related field. Relevant coursework includes research, writing, ethics, media law and ethics, and media history.

Media Researcher Skills

Media researchers need the following skills in order to be successful:
Research: Research skills are the foundation of a media researcher’s ability to find information. They use research skills to find information about a person, company or event. They use research skills to find information about a topic that’s trending and information about a topic that’s not trending. They use research skills to find information about a topic that’s in the public domain and information that’s not in the public domain.

Communication: Media researchers often work with other individuals in a team or group setting. They must be able to communicate effectively with others to share information and ideas. They also must be able to listen to others and understand their needs. This is important because media researchers often work with people who aren’t familiar with the media industry.

Critical thinking: Critical thinking is the ability to analyze information and make decisions based on the information you have. Media researchers use critical thinking to determine what information is relevant to their research and what information they need to find. For example, if a person is looking for information about a celebrity, a media researcher may find information about the celebrity’s family, friends and colleagues.

Duties & Responsibilities
- Understand and execute on research objectives as defined by the media team, including but not limited to target audience analysis, brand awareness studies, and ad effectiveness tracking
- Develop a deep understanding of the client’s business, products, and services, as well as their competition
- Stay up-to-date on industry trends and news, as well as emerging technologies that could impact the media landscape
- Design and oversee execution of both qualitative and quantitative research projects from start to finish, ensuring methodological rigor
- Manage outside research vendors, when necessary, to supplement in-house capabilities
- Analyze data and craft insights that tell a story, identify key takeaways, and make recommendations
- Present findings to internal teams and clients in a clear, concise, and visually appealing manner
- Serve as a thought partner to the media team, offering strategic guidance on how best to allocate resources based on findings
- Proactively identify opportunities for further study, either to deepen understanding of existing topics or explore new areas of interest
- Maintain an organized and easily accessible database of all research projects, findings, and recommendations
- Train and mentor junior researchers on research methods and best practices
- Keep abreast of changes in the media landscape and adapt research approaches accordingly

Required Skills and Qualifications
- Bachelor’s degree in journalism, communications, or related field
- 3-5 years professional research experience in the media industry
- Excellent writing and communication skills
- Superior organizational skills and attention to detail
- Ability to work independently and with a team to meet deadlines
- Proficiency in AI, Microsoft Office and Google Suite

**Salary**: ₹30,000.00 - ₹85,000.00 per month

**Benefits**:

- Life insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
-

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