Social Media Associate

4 weeks ago

Gurgaon HO Gurugram Haryana, India BetterWay Full time

**About betterway**

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine.

We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic health disorder.

To fulfill this promise, our gene has two intrinsic values:
**Patient ownership** i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling

**Platformization** i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

**Scale & Growth Outlook**

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This feat will be achieved by protocol driven superspeciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 600+ clinicians and 800+ Paramedics. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements.

**What is needed of you?**

BetterWay treats chronic lifestyle disorders using evidence-based Ayurved, enabled by technology.

It has multi-specialty Ayurved day-care centres with expert Doctors and Paramedics.

At the core, for patients, BetterWay advocates, holistic, nature aligned lifestyle choices. We believe, root to chronic is deviation from core fabric your natural body composition.

As a Social Media and content owner at BetterWay, you will co-create and shape the BetterWay brand's presence across Social Media platforms, namely WhatsApp, Instagram, LinkedIn, and YouTube.

The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians. We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million Indians who are tied to the new urban living setup.

In essence, as a social media and content intern, you are not just a contributor but a storyteller, strategist, and brand advocate.

You will be able to channel your passion for social media and gain an understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.

This goal will be accomplished through the execution of the roles and responsibilities outlined below:
Community Management:

- Engage with our thriving online community of existing and potential patients across various social media channels like WhatsApp, Google, and Facebook.
- Respond to comments, and messages, and share relevant content to increase engagement and build trust within the community.
- Foster positive relationships with our audience by addressing their queries and feedback.

Social Media Managements:

- Assist in developing, implementing, and managing our social media strategy.
- Create, curate, schedule, and publish engaging content for our social media platforms.
- Track and analyze the performance of social media campaigns and suggest improvements.
- Stay up-to-date with the latest social media best practices and trends.

Content Shooting and Productions:

- Assist in planning logistics, creating scripts, and executing content shoots (photo, video, etc.
- Collaborate with the content team to create high-quality content that aligns with our brand and is consistent in style.

**What we desire?**
- Those who want to work alongside a team passionate about their mission and gain mentorship from industry experts.
- People who want to contribute to the creation of impactful visual storytelling.
- You will gain hands-on experience, helping you develop your technical skills and creativity.
- Graduate or currently pursuing a master’s degree in a relevant field
- A first principles problem solver with the ability to work independently and collaboratively in a team environment.

**Who will love it here?**
- Who desire true startup experience. Who love the hustle, count outcomes not the hours and effort.
- Passion to build a brand, business and institution from scratch.
- Those who enjoy real on the ground connect, natural to chai pe churcha and engage with free unassuming spirit.
- People who care for integrity, honesty, adaptability, and quality of care, with high accountability.
- Like to challenge and be challenged, sport enough to take setbacks positively, however tenacious to not give up easily.

Pay: ₹450,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Gurgaon H O, Haryana: Reliably commute or planning to relocate before starting work (required)

**Location**:

- Gurgaon H O, Haryana (required)

Work Location: In person

Application Deadline: 31/1

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