Social Media Associate

6 months ago

Gurugram Haryana, India Lenskart Full time

**Objectives of this role**:

- Increase engagement for existing audiences with high-quality social initiatives.
- Acquire new followers by using platforms to their maximum capabilities and filling gaps in our marketing content output.
- Work towards building a cohesive feed on social platforms that align with the brand vision.
- Align our brand with new and emerging trends on social media.
- Improve ROI through more consistently on-target messaging.
- Identify new channels to embed our brand that align with our marketing direction.
- Study insights from social data using monitoring tools to improve the content that's put out.

**Responsibilities**:

- Use social media tools to craft and release content to our social channels.
- Develop social media campaigns in collaboration with the marketing team.
- Become an extension of the company’s brand to connect with existing customers, and acquire new ones.
- Analyze the company’s social strategy to make frequent improvement suggestions.
- Stay updated with new and emerging trends to help keep Lenskart's social media presence consistently relevant.
- Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.
- Extensive knowledge of a variety of current social media platforms.
- Excellent problem-solving techniques.
- Strong multitasking capabilities under pressure.
- Time management and project management.
- Interpersonal skills to work inter departmentally to produce content for the platform.
- Knowledge of basic design, and editing software like Canva Inshot.
- Clear, confident communication skills.
- Effective time-management skills.
- Significant experience leading a brand’s social media initiatives.
- Keen understanding of how to craft effective social media strategies.
- Strong familiarity with creative caption writing and copywriting.

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