Executive - SEO

3 weeks ago

Gurgaon, India Zenith Full time

Company Description

ABOUT ZENITH:
We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

**Job Description**:
Overview of job

Looking for a detail-oriented, competitive, analytical thinker with experience in SEO, who will be responsible for execution of SEO plan in support of business objectives by increasing revenue from Zenith's clients. Should be responsible for improving a brand's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, understanding of PPC campaigns, and attempts to improve the brands' sites' rankings in major search engines.

Key Management Areas of Responsibility

Define requirements, tasks, and resources associated to SEO strategyManage and execute implementation of SEO strategyCommunication to clients, team, and management on strategy/project development, timelines, and resultsCollaborate on client strategy and goal definition for successKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentContribution to the company blog and at least one social media community

Measures of success
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specificHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Develop and implement link building campaignsDevelop, manage and execute communication/content strategies via social communities in coordination with client goalsImplement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)Monitor and evaluate search results and search performance across the major search channels in order to improve rankingsResearch and administer social media tools in support of clients’ social media strategyMonitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategiesCommunication to team and management on project development, timelines, and results

Professional Competencies

Passion for SEO and overall internet marketingOutstanding ability to think creatively, strategically and identify and resolve problemsAbility to foster strong client relationships at various levelsAttention to detail and the ability to effectively multi-task in a deadline driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management and time management skills

**Qualifications**:
Professional Skills & Qualifications

2-5 years’ experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

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